Ad watchdog: Cablevision Internet not 'fastest'

Mar 27, 2009 By PETER SVENSSON , AP Technology Writer

(AP) -- Cablevision Systems Corp. should stop saying its Internet service is "the fastest around," the advertising industry's self-regulatory body said Thursday, in response to complaints from competitor Verizon Communications Inc.

Cablevision should also stop saying it has "America's most advanced fiber optic network," the National Division Council of Better Business Bureaus said. Like other companies, Cablevision uses in its network but connects homes with coaxial cable, not optical fiber.

Verizon's new FiOS service, which competes with Cablevision in New York and New Jersey, does draw optical fiber all the way to homes. Cable companies around the country have been claiming in ads that their networks "are fiber" as a way to counter Verizon's marketing.

The NAD said Cablevision was free to say it has an "advanced hybrid fiber optic network."

Cablevision said it would take the NAD's opinions into account for future advertising. Spokesman Jim Maiella noted that the NAD supported Cablevision's claim that its cable modems are up to five times faster than Verizon's DSL service, which predates FiOS.

Cablevision's Optimum Online Internet service has a maximum download speed of 30 megabits per second. FiOS can do 50 megabits per second.

Cablevision challenged Verizon's advertising claims for FiOS last year. The NAD recommended, among other things, that Verizon stop claiming that FiOS produced a TV picture that's "so much more bright." The brightness of a TV picture depends on the settings of the TV, not on the signal.

Verizon was also sued last week by the state of New Jersey, which said the company charged consumers higher prices for FiOS than those quoted in door-to-door solicitations and ads. Verizon has disputed the allegations.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: EU urged to convert TV frequencies to mobile broadband

add to favorites email to friend print save as pdf

Related Stories

Public TV goes digital

Jun 16, 2006

Subscribers of Verizon's fiber-optic FiOS TV service will now have an option of high-definition public television.

Verizon beefs up TV content

Aug 29, 2005

Verizon signed agreements Monday with The America Channel, Blackbelt TV, Expo TV, LIME and the Pentagon Channel for content for its own television network.

Recommended for you

Jumping into streaming TV

Sep 01, 2014

More TV viewers are picking up so-called streaming media boxes in the hope of fulfilling a simple wish: Let me watch what I want when I want.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

bmcghie
not rated yet Mar 28, 2009
Who gives a crap? If you are silly enough to choose an ISP based on the speeds they claim in their ads, rather than looking at the stats... your loss.