SingTel acquires mobile advertisers to boost digital business

Jun 11, 2014

Singapore Telecom, Southeast Asia's biggest telecom firm by revenue, said Wednesday it will buy two mobile advertising companies for a total of $385 million to further boost its digital business.

Amobee, a firm fully owned by SingTel, said in a statement it had signed agreements to buy Adconion, a cross-channel digital company as well as Kontera Technologies, a digital content intelligence and marketing technology firm.

Adconion Direct North America and Adconion Australia will be acquired for $235 million including debt, while US-based Kontera will cost $150 million.

Amobee said the deals are subject to certain conditions being met.

Allen Lew, chief executive of Group Digital Life at SingTel, said the purchases would enhance Amobee's ability to create digital marketing campaigns that can reach SingTel's global network of more than 500 million subscribers.

Adconion has top brands including Toyota, Disney and AT&T among its clients, while Kontera, which has a research and development centre in Israel, analyses consumer behaviour on social media.

SingTel bought Amobee in 2012 for $321 million and the firm holds a market share of about 10 percent of global ad spend in the mobile display advertisements sector, it said.

Lew, who is also Amobee's chairman, said SingTel has so far spent about a quarter of the Sg$2.0 billion allocated by its board for digital investments until the 2016 financial year.

SingTel's revenue from in the year to March 2013 stood at Sg$113 million ($90 million). Its net profit came in at Sg$3.65 billion, a 4.1 percent increase from the previous year.

The telco owns partial stakes in India's Bharti Airtel, Indonesia's Telkomsel, Thailand's Advanced Info Service, the Philippines' Globe Telecom and Pacific Bangladesh Telecom. It fully owns SingTel Optus in Australia.

Explore further: New US-Spanish firm says targets rich mobile ad market

add to favorites email to friend print save as pdf

Related Stories

SingTel-owned US mobile ad firm looks to Asia

Apr 25, 2012

The chief executive of Amobee, the US mobile advertising start-up recently acquired by Singapore Telecom (SingTel), said Wednesday the company is set to aggressively expand its Asian operations.

New US-Spanish firm says targets rich mobile ad market

Apr 16, 2014

Spanish telecoms firm Telefonica and US investment giant Blackstone launched a mobile telephone advertising venture on Wednesday, challenging internet giants such as Google and Facebook in a multi-billion-dollar ...

EMarketer sees 2014 mobile ad spending at $31.5B

Mar 19, 2014

Worldwide spending on mobile advertising is expected to reach $31.5 billion this year, a 75 percent increase from 2013 thanks largely to Facebook and Google, according to a new report by research firm eMarketer.

US mobile ad spending to soar, says eMarketer

Dec 19, 2013

Research firm eMarketer expects spending on mobile advertisements to hit nearly $9.6 billion in the U.S. this year, up from $4.4 billion in 2012 and from less than $1.6 billion in 2011 as Facebook and Google barrel ahead.

US Internet ad revenue surpasses broadcast

Apr 10, 2014

For the first time, U.S. Internet advertising revenue has surpassed that of broadcast television thanks to sharp growth in mobile and digital video ads.

Recommended for you

Oregon sues Oracle over failed health care website

6 hours ago

Oregon Attorney General Ellen Rosenblum says she's filed a lawsuit against Oracle Corp. and several of its executives over the technology company's role in the state's troubled health insurance exchange.

Google buys product design firm Gecko

6 hours ago

Google on Friday confirmed that it bought Gecko Design to bolster its lab devoted to technology-advancing projects such as self-driving cars and Internet-linked Glass eyewear.

Ticketfly buying WillCall for on-premise data

Aug 21, 2014

Ticketfly Inc., a San Francisco-based technology company among several posing a challenge to Ticketmaster, is acquiring WillCall Inc., a crosstown rival that turns your smartphone into a mobile wallet at live events.

HP revenue inches up after years of decline

Aug 20, 2014

Hewlett-Packard on Wednesday reported that its quarterly revenue rose for the first time in three years, nudged by improved computer sales everywhere except Russia and China.

Restaurants experimenting with pay-in-advance tickets

Aug 20, 2014

With restaurant patrons increasingly jumping on the Internet to make reservations, some high-end eateries here and across the country are adding a new tech wrinkle: having their clientele pay for their meal in advance using ...

User comments : 0