Mobile driving up US online retail sales, study finds

May 12, 2014
Avi Flashenburg shops for a phone at a Sprint Nextel cell phone store on October 16, 2012 in Miami, Florida

US online retail sales are expected to grow to $294 billion this year, with nearly one-third of the total from mobile devices, a research firm said Monday.

Forrester Research said it sees growing at a pace of 9.5 percent from 2013 to 2018, which would bring total online sales to $414 billion, or 11 percent of all .

This year, mobile commerce—sales on phones or tablets—are likely to hit 87 billion, according to Forrester.

"The Web keeps doing what it has always done well: it provides huge assortments of products, at comparable, often lower, prices than physical stores, with 24/7 access and often free shipping," said research analyst Sucharita Mulpuru.

Mulpuru said the figures include 30 retail categories, "and that doesn't even include another $28 billion in additional mobile transactions on sites and apps like Uber and Domino's Pizza that aren't even in that aforementioned mobile commerce number."

Mulpuru, in a blog post, said the growth in e-commerce does not mean that traditional brick-and-mortar retailing is dead.

"Yes, old store concepts located in B and C centers are absolutely in peril, but new fresh concepts in A properties are doing quite well," she said.

"While there are dying shopping centers that need to be razed and reconstructed as office parks or farmland or whatever, there are malls, even indoor malls, which are doing absolutely fine."

Explore further: US mobile shopping revenues top $10b in 2013

add to favorites email to friend print save as pdf

Related Stories

Recommended for you

Chinese smartphone makers win as market swells

1 hour ago

Chinese smartphone makers racked up big gains as the global market for Internet-linked handsets grew to record levels in the second quarter, International Data Corp said Tuesday.

Full appeals court upholds labels on meat packages

1 hour ago

(AP)—A federal appeals court has upheld new government rules that require labels on packaged steaks, ribs and other cuts of meat to say where the animals were born, raised and slaughtered.

BlackBerry to buy Germany's Secusmart

1 hour ago

(AP)—German voice and data encryption specialist Secusmart, which helps equip the German government with secure smartphones, says it's being acquired by BlackBerry for an undisclosed sum.

India's Flipkart raises $1 bn to tackle Amazon

3 hours ago

India's top e-commerce company Flipkart said Tuesday it had raised $1 billion (60 billion rupees) in funds as it battles US giant Amazon for supremacy in the hyper-competitive local market.

User comments : 0