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COVID-19 ad ban in Germany led to 6% reduction in grocery sales

In spring 2021, during the height of the COVID-19 pandemic, one of Germany's 16 federal states instituted an ad ban, forcing retailers to stop all print advertising in that state for three weeks. The state did so under the ...

Promoting cigarette brands in TV shows yields unexpected results

New research in the journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the ...

Harvard economist weighs in on new inflation data

Inflation continued to soar in February, with a key measure hitting a 40-year high, according to federal data released Thursday. Driven by higher energy costs, gasoline in particular, the Consumer Price Index rose 7.9 percent, ...

Grocery taxes put low-income families at risk for food insecurity

Approximately one-third of all U.S. counties do not exempt grocery foods from the general sales tax, which means the lowest-income families living in those areas are most susceptible to food insecurity. New research from ...

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