Surge in growth for online mobile ads, survey shows

Jul 09, 2013
An advertisement for a sale is displayed on a BlackBerry on November 29, 2010 in San Anselmo, California. Global spending on mobile Internet ads surged 82.8 percent to $8.9 billion in 2012, an industry survey showed Tuesday.

Global spending on mobile Internet ads surged 82.8 percent to $8.9 billion in 2012, an industry survey showed Tuesday.

The Internet Advertising Bureau said the figures highlight "a strong positive growth story taking place across formats."

"Mobile is coming into its own as a powerhouse advertising medium," the IAB's Anna Bager said.

"The massive and continuing acceleration of mobile's international impact provides new and exciting frontiers for content and communication."

More than half of spending was for search ads, or paid ads linked to Web ; display ads accounted for 38.7 percent and messaging ads 8.5 percent, the IAB said.

The survey said the Asia-Pacific region accounted for some 40.2 percent of revenues, compared to 39.8 percent for North America and 16.9 percent for Western Europe,

A key factor for mobile advertising growth is the adoption of advanced fourth-generation mobile networks, which encourage people to spend more time using the Internet on mobile devices.

A separate report last month by the research firm eMarketer said Google captured more than half of the mobile Internet advertising revenues worldwide last year and is expected to boost its share in 2013, and that Facebook's share is growing rapidly.

Explore further: China's Xiaomi raises more than $1 bn in funding

add to favorites email to friend print save as pdf

Related Stories

US Internet ad revenue grows 15 percent in 2012

Apr 16, 2013

U.S. Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012, with mobile ad revenue growing faster than other types, according to a new report Tuesday.

Mobile advertising worth $5.3 bn in 2011: survey

Jun 06, 2012

Some $5.3 billion was spent on mobile digital advertising in 2011, a survey showed Wednesday in the first industry-sponsored measure of what is expected to be a booming market.

New Facebook, Twitter ads boost mobile revenues

Dec 18, 2012

New ad products from Facebook and Twitter have given US mobile advertising a boost, bringing revenues for the sector to more than $4 billion this year, a research firm said Monday.

Google becomes online advertising king: study

Sep 19, 2012

Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.

Recommended for you

China's Xiaomi raises more than $1 bn in funding

13 hours ago

China's top smartphone seller Xiaomi Corp. is raising more than $1 billion in a fresh round of funding, a move which would raise its valuation above $45 billion, a report said Sunday.

Why the Sony hack isn't big news in Japan

Dec 20, 2014

Japan's biggest newspaper, Yomiuri Shimbun, featured a story about Sony Corp. on its website Friday. It wasn't about hacking. It was about the company's struggling tablet business.

Sony faces 4th ex-employee lawsuit over hack

Dec 20, 2014

A former director of technology for Sony Pictures Entertainment has sued the company over the data breach that resulted in the online posting of his private financial and personal information.

Sony tells AFP it still plans movie release

Dec 20, 2014

Sony Pictures boss Michael Lynton denied Friday the Hollywood studio has "caved" by canceling the release of "The Interview," and said it still hoped to release the controversial film.

2012 movie massacre hung over 'Interview' decision

Dec 19, 2014

When a group claiming credit for the hacking of Sony Pictures Entertainment threated violence against theaters showing "The Interview" earlier this week, the fate of the movie's big-screen life was all but ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.