Google becomes online advertising king: study

Google has become the US market leader
Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.
Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.

The firm eMarketer said will top the market for online display advertising with $2.31 billion in revenues—15.4 percent of the market—in 2012.

Google will thus overtake Facebook in display, after the social network dethroned longtime leader Yahoo! last year, eMarketer said.

The milestone means Google now holds more share than any other company in each of the US search, display and markets.

Google will see a 38 percent jump in online display ad revenue this year, the report said.

Facebook, the consultancy said, will earn $2.16 billion in US display ad revenues this year, up 24.4 percent from billion last year. Facebook's share will be 14.4 percent.

Yahoo! will see nearly flat revenues for display ads, which will mean its market share will fall to 9.3 percent this year from 11 percent last year and 14 percent in 2010.

The eMarketer estimate said the overall US display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, aided by mobile growth; and increased spending growth on digital , especially on Google-owned .


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(c) 2012 AFP

Citation: Google becomes online advertising king: study (2012, September 19) retrieved 18 July 2019 from https://phys.org/news/2012-09-google-online-advertising-king.html
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Dug
Sep 19, 2012
Like many consumers I have an ad blocker on my FB account consequently I have never seen an ad on FB - thank goodness. Of course if I were an FB stock holder I would be rethinking by decision on investing in them - since they really don't have an effective monetizing business model. What an investment fiasco/scam FB has been. Actually, I hardly look at FB anymore. I do use Google almost continually and it's where I search for product info, qualified reviews of product (FB has none) and research the products themselves. Goodbye FaceBook.

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