Yahoo buys smartphone photo app maker GhostBird

Jun 13, 2013
A logo for the Flickr website in New York, May 20, 2013. Yahoo on Wednesday announced it has bought a startup that makes picture-taking applications for iPhones to enhance its Flickr photo service.

Yahoo on Wednesday announced it has bought a startup that makes picture-taking applications for iPhones to enhance its Flickr photo service.

Yahoo did not disclose how much it paid for GhostBird Software, the company behind KitCam and PhotoForge2 apps for Apple's popular smartphones.

"We'll integrate many of the mobile photography experiences from GhostBird into our Flickr apps," Yahoo said in a brief email statement.

People who have installed KitCam or PhotoForge2 apps on iPhones will still be able to use the mini-programs, but Yahoo yanked them from Apple's online App Store and planned no updates for the future.

"Over the last few years, mobile photography has really taken off," the GhostBird Team said in a blog post confirming the takeover.

"We're thrilled to be able to bring our technology and passion for beautiful photos to the Flickr team."

Yahoo last month unveiled a dusted-off design of its Flickr photo platform only hours after the company's dramatic acquisition of blogging site Tumblr.

Yahoo chief executive Marissa Mayer, maintaining that her ambition was to make Flickr "awesome again," said the new site will showcase "bigger images" and create a user experience that is "more immersive, more expressive."

The GhostBird buy extends a Yahoo shopping spree that included acquiring Tumblr for $1.1 billion.

California-based Yahoo last month also bought PlayerScale, a startup that powers games played on smartphones, tablets, consoles or personal computers.

Since former executive Mayer became chief at Yahoo in July of last year, the company has racked up a series of acquisitions including startups Alike, Stamped, Snip.it and a Summly application built by a British teen.

Yahoo! is reported to be eyeing online after its bid to buy a majority stake in France-based was derailed in May.

Mayer's plan for reviving the fortunes of the faded includes making priorities of mobile devices, video, personalized digital content, and elevating the company's popularity outside the United States.

Explore further: EU Parliament votes to break up Google

add to favorites email to friend print save as pdf

Related Stories

Yahoo unveils makeover of Flickr site (Update)

May 20, 2013

Reinvigorated technology player Yahoo! unveiled a dusted-off design of its Flickr photo platform only hours after the company's dramatic acquisition of blogging site Tumblr. ...

Yahoo! weaves Summly into new iPhone app

Apr 22, 2013

Yahoo! on Monday released an iPhone app that weaves in story summarizing software bought from a London schoolboy last month for a sum reported to be around $30 million (£20 million).

Recommended for you

EU Parliament votes to break up Google

Nov 27, 2014

The European Parliament voted overwhelmingly for the break-up of Google Thursday in a largely symbolic vote that nevertheless cast another blow in the four-year standoff between Brussels and the US Internet ...

Toyota finds new air bag issue, recalls more cars

Nov 27, 2014

Toyota Motor Corp. recalled more than 40,000 vehicles in Japan on Thursday as part of a worldwide scare over defective air bags and is investigating a new type of air bag problem that could lead to further recalls.

Netflix sues Yahoo CIO for alleged kickbacks

Nov 26, 2014

Netflix is suing a former company vice president who is now chief information officer at Yahoo, accusing him of receiving money from vendors he hired to work with the video streaming company.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.