American Express card users can shop at Twitter

Feb 12, 2013
An American Express sign is shown in the window of a restaurant November 11, 2008 in Des Plaines, Illinois. American Express began letting users of its payment cards make purchases with messages fired off at Twitter as the popular social network dabbles with making money from e-commerce.

American Express began letting users of its payment cards make purchases with messages fired off at Twitter as the popular social network dabbles with making money from e-commerce.

American Express announced that members who synchronize their cards with can take advantage of offers "tweeted" by the financial services company.

American Express will promote products in messages fired off at Twitter. Card holders buy items by tweeting indicated hashtags, with their accounts being charged accordingly.

Depending on the offers, products will be shipped to buyers or picked up in shops.

"We're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce," said American Express senior vice president Leslie Berland.

"We know there is significant power in combining our assets with Twitter's platform."

American Express said cardholders will be able to buy Sony, .com, or Urban Zen products in tweets by using special hashtags, or words preceded by the "#" symbol.

Twitter and American Express have worked together in the past with alliances that let cardholders take advantage of discounts offered in coupons tweeted by merchants.

Explore further: Iran says ready to let in Google, other Internet firms

add to favorites email to friend print save as pdf

Related Stories

American Express, Twitter team up on retail deals

Mar 07, 2012

(AP) -- American Express card holders can use the Twitter online messaging service to get exclusive discounts and other deals from more than a dozen retailers under a partnership announced Tuesday.

American Express makes digital wallets

Mar 29, 2011

American Express on Monday launched an online financial transactions service that it claims goes beyond what others provide in a market dominated by PayPal.

American Express checks in with Foursquare

Jun 23, 2011

American Express and Foursquare announced a partnership on Thursday to provide discounts to AmEx cardholders who use the location-based service to "check in" from participating shops and restaurants.

Twitter targets ads based on interests

Aug 30, 2012

Twitter on Thursday began letting advertisers target users with "promoted tweets" based on interests expressed at the globally popular one-to-many texting service.

Recommended for you

IOC defends Rio legacy amid green protests

13 hours ago

Ecological protests on Saturday dogged the final day of an International Olympic Committee executive board meeting in Rio as green campaigners slated the choice of a nature reserve to hold the golf event ...

Barclays to allow payments by using Twitter handles

Feb 27, 2015

The next chapter in banks moving into the digital age is a stretch beyond reminding customers over phone lines that they can also bank online. Barclays has launched Twitter payments through Pingit.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.