Twitter targets ads based on interests

Twitter boasts having 140 million active users
Twitter on Thursday began letting advertisers target users with "promoted tweets" based on interests expressed at the globally popular one-to-many texting service.

Twitter on Thursday began letting advertisers target users with "promoted tweets" based on interests expressed at the globally popular one-to-many texting service.

also slashed to a penny the minimum opening bid in its auction-style ad-buying system.

"We're taking an important next step by allowing you to target your Promoted Tweets and Promoted Accounts campaigns to a set of interests that you explicitly choose," Twitter product management director Kevin Weil said in a blog post.

"When people discover offers and messages about the things they care about on Twitter, it's good for both marketers and users."

Twitter ad products tap into a "real-time interest graph" to target promoted "," terse text messages, in hundreds of categories ranging from gardening and hobbies to pets and investing.

Factors that go into determining interests include which Twitter accounts people follow, such as or chefs.

The San Francisco-based firm boasts having 140 million active users.


Explore further

Twitter lets advertisers better target tweets

(c) 2012 AFP

Citation: Twitter targets ads based on interests (2012, August 30) retrieved 21 November 2019 from https://phys.org/news/2012-08-twitter-ads-based.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
0 shares

Feedback to editors

User comments