Why sports fans find this brand violation a game winner

Researchers from University of Oregon and Zayed University (UAE) published a new paper in the Journal of Marketing, which finds that sports fans exhibit more favorable attitudes towards sponsors who adopt the team colors, ...

New Horizons team rehearses for New Year's flyby

You never know what you're going to see when you visit a world for the first time—particularly when it's on the solar system's most distant frontier – but you can get ready to see it.

Choking smoke over San Francisco causes delays, closures

Smoke from the wildfires north of San Francisco plunged air quality levels in the Bay Area to the same unhealthy level as China's notoriously polluted capital, sending people to emergency rooms and forcing schools to close ...

No long-term 'star effect' for baseball teams on Twitter

In previous generations, when professional sports franchises had athletes who were considered to be all-star caliber on their teams, those teams would experience a "star effect," which would result in long-term increases ...

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