Zuiker to debut 'Cybergeddon' movie on Yahoo

Mar 21, 2012

(AP) -- "CSI" creator Anthony Zuiker is making a movie destined for the small screen.

The creator of the hit CBS television show plans to debut the as-yet-unfinished feature, "Cybergeddon," on Yahoo in installments this fall. His latest foray into online storytelling follows his partnership on a horror series for .

It also marks Yahoo's second stab at tapping Hollywood talent to create original online video. In January, Yahoo said a series of 20 animated webisodes developed by Tom Hanks called "Electric City" would debut on the site this spring.

Many Web video companies, including Hulu, YouTube and , are pushing to put more original video content online as they compete for people's attention with traditional outlets like TV channels.

Zuiker and Yahoo consider the online movie debut to be similar to a release in theaters.

"Instead of 5,000 theater screens, you can wake up to 50 million screens in one day," Zuiker says.

Zuiker is the movie's executive producer, but hasn't found a director or actors yet.

Unlike a movie, viewers won't be charged admission. But the movie will come with ads, including ones from the maker of the Norton AntiVirus program, . The movie's episodes may also be sprinkled through different Yahoo properties such as its finance, news and entertainment sites.

Along with regular , a character playing a Norton employee will have a "small but impactful" role in the movie, Zuiker says.

The plot revolves around a female government agent who has a falling out with the law and is on the run herself, while pursuing a master hacker who wants to bring the world to its cyber-knees.

Yahoo Inc. has been struggling to boost the revenue it gets from advertising as competitors like Inc. and have cut into its display ad business. It is trying especially to go after video advertisements, because advertisers tend to pay more for them than static display ads.

Erin McPherson, Yahoo's head of video, said Yahoo will distinguish itself from sites like YouTube and Hulu by creating more content like games and text to go with the videos on its different services, including perhaps its email and messaging programs.

Yahoo did something similar when it put up stories about the Clinton family around the time it aired the Clinton Foundation's concert online in October.

"If you want to sign up for the `Cybergeddon' experience, you could be surrounded by this storytelling on the digital platform," she said.

Explore further: Facegloria: Facebook for Brazil's Evangelicals

0 shares

Related Stories

Yahoo! launches online comedy channel

Dec 09, 2011

Yahoo! is adding a comedy channel to its online line-up, kicking it off with a "CrazyStupidPolitics" show starring Bill Maher live in Silicon Valley in February.

AOL, Microsoft, Yahoo! in ad deal: WSJ

Sep 15, 2011

AOL, Microsoft and Yahoo! are proposing to offer space on each other's sites to advertisers in a bid to take on Google, The Wall Street Journal reported on Wednesday.

Recommended for you

Facegloria: Facebook for Brazil's Evangelicals

Jul 04, 2015

Fluffy clouds waft across a blue sky as you log in and while you chat with friends, Gospel music rings out: welcome to Facegloria, the social network for Brazilian Evangelicals.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.