What makes some ads more shareable than others?

In one of the more memorable commercials of Super Bowl 2020, rapper Lil Nas X and actor Sam Elliott face off in a dance duel for Cool Ranch Doritos. The cost was arguably worthwhile, considering the millions of times the ...

How animation speed affects consumers' perception of product size

Researchers from University of Hong Kong, Yonsei University, and Chinese University of Hong Kong published a new paper in the Journal of Marketing that examines the relationship between animated movement speed in video ads ...

Facebook says Portal device not for snooping

Portal, Facebook's talking speaker, is not a snooping device—that's a message the social network says has gotten lost in the coverage leading up to the device's launch.

Google takes aim at hated auto-play video ads

It may come as a surprise that the video ads that pop up and yell at you when you visit many websites are not considered the most annoying form of online advertising.

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