YouTube buys Green Parrot Pictures

March 15, 2011
Google-owned YouTube said Tuesday that it has bought an Irish digital video company whose technology can help improve the quality of amateur footage submitted to the video-sharing site.

Google-owned YouTube said Tuesday that it has bought an Irish digital video company whose technology can help improve the quality of amateur footage submitted to the video-sharing site.

Financial details of the acquisition of Green Parrot Pictures, which was founded by Anil Kokaram, an associate professor at the engineering school of Trinity College in Dublin, were not disclosed.

said in a blog post that much of the 35 hours of video uploaded to the site every minute is "beautifully shot by professionals or aspiring filmmakers."

"But some of YouTube's most popular or moving videos are shot using low-quality mobile phones and video cameras," said Jeremy Doig, director of .

"Take, for example, videos of recent protests in Libya," Doig said. "Although emotionally captivating, they can be jerky, blurry or unsteady.

"What if there was a technology that could improve the quality of such videos -- sharpening the image, reducing visual noise and rendering a higher-quality, steadier video -- all while your is simply being uploaded to the site?"

Technology developed by Green Parrot Pictures "can do exactly this," Doig said, and has been used by major studios on films such as "Lord of the Rings," "X-Men" and "Spider-Man."

"Their technology helps make videos look better while at the same time using less bandwidth and improving playback speed," Doig said.

Explore further: YouTube 'gets 20 hours of video' added per minute

Related Stories

YouTube adds online video editing tool

June 17, 2010

YouTube users can now edit their own videos online. The Google-owned video-sharing site added an online editing tool this week that allows YouTube users to combine multiple videos, shorten a video or add soundtracks from ...

YouTube growth sparks hiring binge

March 10, 2011

Google-owned YouTube said Thursday it plans to increase its staff by nearly a third in what will be the online video-sharing star's biggest hiring year.

Recommended for you

Video privacy software lets you select what others can see

June 28, 2016

Camera-equipped smartphones, laptops and other devices make it possible to share ideas and images with anyone, anywhere, often in real-time. But in our cameras-everywhere culture, the risk of accidentally leaking sensitive ...

US Navy keeps electromagnetic cannon in its sights

June 25, 2016

The US Navy is quietly pushing ahead with a radical new cannon that one day could transform how wars are fought, even though some Pentagon officials have voiced concerns over its cost and viability.

Flower power—photovoltaic cells replicate rose petals

June 24, 2016

With a surface resembling that of plants, solar cells improve light-harvesting and thus generate more power. Scientists of KIT (Karlsruhe Institute of Technology) reproduced the epidermal cells of rose petals that have particularly ...

Computer model demonstrates how human spleen filters blood

June 27, 2016

Researchers, led by Carnegie Mellon University President Subra Suresh and MIT Principal Research Scientist Ming Dao, have created a new computer model that shows how tiny slits in the spleen prevent old, diseased or misshapen ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.