Friend the pope? John Paul II gets Facebook page

Mar 12, 2011 By NICOLE WINFIELD , Associated Press
In this Tuesday, June 8, 1999 file photo, Pope John Paul II waves to the faithful as he arrives to celebrate Mass at the bank of Elk River in Elk, Poland. Thousands of Poles are making plans to travel to Rome for the May 1, 2011 beatification of their beloved countryman, Pope John Paul II, but some have already left, on foot. Two men on Thursday March 10, 2011 began the 900-mile (1,500 kilometer) journey from Olbrachcice Wielkie, in southwestern Poland, planning to walk down Europe's roads and across fields and counting on the support and hospitality of people they meet on the way. (AP Photo/Arturo Mari, Pool)

(AP) -- The Vatican will unveil the latest installment in its social media transformation next week - a Facebook page dedicated to the upcoming beatification of Pope John Paul II, officials said.

The site, which will link to video highlights of John Paul's 27-year papacy, is designed to promote the May 1 beatification. But it may well continue beyond given the global and enduring interest in the late pontiff, Vatican officials told The Associated Press.

The Vatican's first attempt at an event-themed Facebook page - to promote Pope Benedict XVI's September trip to the United Kingdom - is still active six months later and updated near-daily with 10,000-15,000 regular fans checking in, said Monsignor Paul Tighe, the No. 2 in the Vatican's office.

"What we found is that Facebook doesn't just share information, it creates community," Tighe said in an interview Friday. "People begin talking to each other and sharing ideas."

That interactivity - and the potential it brings to the church's evangelization mission - is behind the Vatican's new push, the culmination of which will be launched at Easter with a new Vatican information web portal whose contents are specifically designed to be tweeted, posted and blogged.

The portal will serve as a one-stop-shop aggregator of news from the Vatican's various information sources: Vatican Radio, Vatican Television, the Vatican newspaper L'Osservatore Romano, the Holy See's press office and Fides, the Vatican's missionary news agency, Tighe said.

The Vatican's current website - http://www.vatican.va - will remain since that's more of a stable site with basic information about the Holy See, key Vatican documents and offices, and papal activities.

The new site, rolled out first in English and Italian and then other languages, will be more news-based, bringing together onto one page the current disorganized web presence of Vatican media.

Designed thematically, with each format's take on, say, the Japan earthquake or the Libyan uprising posted together, it will be multimedia focused but specifically designed for social media use, so people can tweet, post and blog its contents onto their own friends and fans, Tighe said.

"For us it will be a beginning of drawing on the riches of what we have, of our existing communications apparatus, and integrating that to ensure that its formally working with new media," he said.

The Vatican's communications and public relations woes are well known: muddled papal messages, flat-footed responses to crises like the sex abuse scandal and a certain lack of Internet savvy that allowed, to cite one egregious case, for the pope to lift the excommunication of a Holocaust-denying bishop. (Benedict now says he never would have rehabilitated the bishop had he known his views about Jews, which were widely available with a Google search.)

That said, the Holy See has improved getting its message out online, with a dedicated YouTube channel and Twitter accounts, and its increasing presence on . has spoken out recently about how the church's message can get out effectively and in entirely new ways using the interactivity of social media.

"A lot of our communications in the past was: I have a message. I broadcast it. TV takes it, radio takes it, newspaper takes it, and people passively receive it," Tighe said. "With the Internet you have this possibility of getting people's comments, getting their responses, and also of hearing their questions."

Benedict himself will take a step in that direction on April 22, Good Friday, when he responds to questions posed by the faithful that were submitted online. His prerecorded responses will air on Italian state television, and presumably then find their way onto YouTube.

"This is a beginning, in a simple way, of allowing the pope to interact with the questions of people and allowing people a direct form of access to the pope," Tighe said. "With time we'll see how different initiatives can develop, but the commitment there is to interactivity, to engagement."

Explore further: US Congress decriminalizes cellphone unlocking

More information:
Vatican's YouTube channel http://www.youtube.com/user/vatican

Vatican Facebook page for pope's U.K. visit http://www.facebook.com/papalvisit

Website for beatification cause of Pope John Paul II http://www.karol-wojtyla.org

3 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

Facebook, Wikipedia execs brief Vatican on Web

Nov 12, 2009

(AP) -- Executives from Facebook, Wikipedia and Google are attending a Vatican meeting to brief officials and Catholic bishops about the Internet and digital youth culture.

Pope to Catholics online: It's not just about hits

Jan 24, 2011

(AP) -- Pope Benedict XVI told Catholic bloggers and Facebook and YouTube users Monday to be respectful of others when spreading the Gospel online and not to see their ultimate goal as getting as many online hits as possible.

Recommended for you

Scalping can raise ticket prices

Jul 25, 2014

Scalping gets a bad rap. For years, artists and concert promoters have stigmatized ticket resale as a practice that unfairly hurts their own sales and forces fans to pay exorbitant prices for tickets to sold-out concerts. ...

Study shows role of media in sharing life events

Jul 24, 2014

To share is human. And the means to share personal news—good and bad—have exploded over the last decade, particularly social media and texting. But until now, all research about what is known as "social sharing," or the ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

mvg
2 / 5 (2) Mar 12, 2011
"With the Internet you have this possibility of getting people's comments, getting their responses, and also of hearing their questions."

I don't think they would really want to know what most of us think about their child-molesting, corrupt, self righteous organization