Plaguing insects with bittersweet tastes to protect crops

Herbivorous insects are estimated to be responsible for destroying one-fifth of the world's total crop production annually, but a new, natural approach to pesticides that turns insects' taste and smell preferences against ...

Mixing artificial sweeteners inhibits bitter taste receptors

Blends of artificial sweeteners such as saccharin and cyclamate produce less of a bitter off-taste than each of the individual components, but the explanation for this puzzling phenomenon has been elusive ever since its discovery ...

Why expensive wine appears to taste better

Price labels influence our liking of wine: The same wine tastes better to participants when it is labeled with a higher price tag. Scientists from the INSEAD Business School and the University of Bonn have discovered that ...

Bitter or sweet? How taste cells decide what they want to be

Ever burn your tongue so badly that you were unable to taste your food for a few days? Luckily, a unique feature of taste cells is that they continually regenerate every 10 to 14 days. Now, a new study from the Monell Center ...

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