Expensive and inexpensive wines taste the same, research shows

(PhysOrg.com) -- Psychologist Prof Richard Wiseman (University of Hertfordshire) today revealed the results of The Taste Test - a large-scale experiment to discover whether expensive wines are good value for money. The experiment ...

Scientists discover a new class of taste receptors

Evolution is a tinkerer, not an engineer. "Evolution does not produce novelties from scratch. It works with what already exists," wrote Nobel laureate François Jacob in 1977, and biologists continue to find this to be true.

Researcher identifies just 8 patterns as the cause of all humor

Evolutionary theorist Alastair Clarke has today published details of eight patterns he claims to be the basis of all the humour that has ever been imagined or expressed, regardless of civilization, culture or personal taste.

Why expensive wine appears to taste better

Price labels influence our liking of wine: The same wine tastes better to participants when it is labeled with a higher price tag. Scientists from the INSEAD Business School and the University of Bonn have discovered that ...

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Taste

Taste (or, more formally, gustation) is a form of direct chemoreception and is one of the traditional five senses. It refers to the ability to detect the flavor of substances such as food, certain minerals, and poisons. In humans and many other vertebrate animals the sense of taste partners with the less direct sense of smell, in the brain's perception of flavor. In the West, experts traditionally identified four taste sensations: sweet, salty, sour, and bitter. Eastern experts traditionally identified a fifth, called umami (savory). More recently, psychophysicists and neuroscientists have suggested other taste categories (umami and fatty acid taste most prominently, as well as the sensation of metallic and water tastes, although the latter is commonly disregarded due to the phenomenon of taste adaptation.[citation needed]) Taste is a sensory function of the central nervous system. The receptor cells for taste in humans are found on the surface of the tongue, along the soft palate, and in the epithelium of the pharynx and epiglottis.

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