Since the outbreak of E. coli in Germany and Austria 2011 resulting in suspicions against ecological cucumbers, student Michaela Raab has been interested in the environmental impacts of the cucumber. The overall aim is to ...
Environment
Jun 11, 2013
0
0
Consumers are becoming increasingly interested in the environmental management practices of the firms they have relationships with and buy products from. Several studies have shown that customers are willing to pay premium ...
Economics & Business
Oct 26, 2016
0
4
It's well known that the vast majority of America's largest corporations use social media platforms to boost their brands, especially Twitter, Facebook, and YouTube. But the precise link between consumers, social media, and ...
Economics & Business
Sep 19, 2017
0
21
A study of home purchases during the real estate boom years in Chicago shows how one ethically murky – and sometimes illegal - tactic used to sell homes may have contributed to the housing crash.
Economics & Business
Jul 12, 2011
6
0
Researchers from the University of Virginia and Crimson Capital published a new paper in the Journal of Marketing that examines information channel usage patterns across customer journeys.
Economics & Business
Mar 27, 2020
0
15
With the holiday season's soon ending, many retailers are preparing for consumer returns requesting either exchanges and/or refunds.
Economics & Business
Dec 30, 2021
0
27
Given the ease of online search, consumers can explore and discover hundreds of available items in any category. Retailers and advertisers are keen to influence the search and final purchase through better product recommendations ...
Economics & Business
Sep 6, 2016
0
4
The shift to smartphones and tablets became a landslide this year, crushing desire for laptop computers and pressuring manufacturers to adapt to the mobile Internet era.
Consumer & Gadgets
Dec 12, 2012
0
0
Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According to a new study in the Journal of Consumer Research, consumers are drawn to prices with rounded numbers ...
Social Sciences
Jan 21, 2015
0
12
Customers may respond better to social media campaigns and messages from companies that more frequently interact with consumers than companies seen as credible, but less interactive, according to researchers.
Economics & Business
Mar 15, 2016
0
3
