New AI algorithm recommends right products at the right time

Consumers everywhere are exposed to AI algorithms that recommend products to them based on their past purchases and those of others. Of course, they don't always hit the mark. My IBM Research AI colleagues, our academic collaborators ...

When certain consumers bought its lemonade, did Frito-Lay groan?

Positive customer feedback, to say nothing of positive sales, is always a good sign of a new product's potential success, right? Not necessarily, says a new study in the Journal of Marketing Research. According to the study, ...

Can Facebook save Australia's dairy farmers?

Social media is coming to the aid of Australia's dairy farmers by promoting the virtues of stumping up an extra dollar to buy branded milk, leaving the $2 house brands on the shelves, says QUT retail expert Dr Gary Mortimer.

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