To get customers to buy more in the future, help them buy a gift

Researchers from the University of Paderborn and University of Rostock, both in Germany, published a new paper in the Journal of Marketing that examines how the purchase of a gift may promote future brand loyalty with the ...

Mobile Internet forcing computers to evolve

The shift to smartphones and tablets became a landslide this year, crushing desire for laptop computers and pressuring manufacturers to adapt to the mobile Internet era.

Microsoft sees future in Windows 8 amid iPad rise

(AP) -- Microsoft is scrambling to preserve what's left of its kingdom. Since the company released its Windows operating system in 1985, most of the sequels have been variations on the same theme. Not that it mattered much. ...

Myspace purchase a 'huge mistake': Murdoch

News Corp's purchase of Myspace was a "huge mistake" and the social network was mismanaged "in every possible way" following the acquisition, chief executive Rupert Murdoch said Friday.

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