In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media ...
Social Sciences
Sep 15, 2023
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8
Researchers from Yale University and University of Southern California have published a new Journal of Marketing study that synthesizes and evaluates over 50 studies conducted over four decades to determine when mental simulation ...
Economics & Business
Aug 15, 2023
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1
Consumers are constantly bombarded with enticing product promotions and time-limited offers. That might be a flash sale on an e-commerce platform or a time-constrained deal at a physical store. Businesses use these marketing ...
Social Sciences
Jul 3, 2023
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1
A study in the Journal for International Business and Entrepreneurship Development, has revealed the various factors that influence the likelihood of Generation Z individuals in Vietnam to make online purchases. Generation ...
Social Sciences
Jun 20, 2023
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1
Imagine browsing through your social media feed and finding out about two purchases made by your friends. One friend went on a vacation to a tropical island. Another friend bought a new, top-of-the-line TV.
Social Sciences
Jun 13, 2023
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8
"Will you be paying with cash or card?"
Social Sciences
May 17, 2023
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35
In an ever-evolving, post-pandemic world, more and more consumers of luxury goods are opting for unplanned, high-end experiences instead, according to researchers at the University of Houston Conrad N. Hilton College of Global ...
Economics & Business
May 3, 2023
0
1
Researchers from NC State University and Texas A&M University published a new Journal of Marketing article that examines membership fee shipping programs and the effect on consumers' purchase behaviors and company net revenue.
Economics & Business
Apr 12, 2023
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2
You'd probably guess that simplifying the checkout process at an online retailer will lead customers to buy more. The question is: How much more?
Social Sciences
Feb 27, 2023
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15
Consumer sentiment lifted for the second straight month in January, rising 9% above December but remaining about 3% below a year ago, according to the University of Michigan Surveys of Consumers.
Economics & Business
Jan 27, 2023
0
1
