Perception of price and the related emotions affect purchase decisions
The way buyers perceive price and the emotions their perceptions evoke affect purchase decisions more than the exact price.
The way buyers perceive price and the emotions their perceptions evoke affect purchase decisions more than the exact price.
Economics & Business
Nov 2, 2012
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Americans are increasingly installing wind turbines near their homes, farms and businesses to generate their own energy, concludes a new report released today.
Energy & Green Tech
Aug 6, 2013
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Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify less with the brand and other consumers, according to a new study in the Journal of Consumer ...
Social Sciences
Jul 16, 2012
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Black Friday is upon us, once again. The annual ritual of deals kick starts the Christmas shopping period. Retailers hope to clear old stock to make way for new lines, especially produced to take advantage of Christmas spending, ...
Economics & Business
Nov 22, 2018
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If you've ever suffered from a bad case of buyer's remorse, there may be a scientific remedy: spend more cognitive effort.
Social Sciences
Apr 8, 2011
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(AP) -- Microsoft is scrambling to preserve what's left of its kingdom. Since the company released its Windows operating system in 1985, most of the sequels have been variations on the same theme. Not that it mattered much. ...
Software
Feb 28, 2012
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It's getting easier to be a procrastinator during the holidays.
Software
Dec 24, 2014
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New research from the University of Miami School of Business Administration offers marketers a strategy for how best to structure free giveaways with products in order to maximize sales.
Economics & Business
Apr 3, 2013
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Historically, Englewood and Garfield Park are two of the poorest neighborhoods in Chicago. Yet, between 2002 and 2005, these neighborhoods experienced remarkable growth in terms of home purchases, but it wasn't because these ...
Economics & Business
Feb 18, 2015
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McDonald's plans to adopt artificial intelligence into its drive through operations could present the fast food giant with significant challenges, Cass Business School academics have warned.
Business
Apr 4, 2019
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