When a company drafts a single celebrity to represent a brand, it can backfire—in the way Tiger Woods' indiscretions affected Accenture. A new study in the Journal of Consumer Research examines different ways to secure ...
Social Sciences
May 18, 2010
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(PhysOrg.com) -- For a "throw away" society, Queenslanders have a "lot of guilt" about disposing of products that are not recycled, a Queensland University of Technology (QUT) industrial design study has found.
Social Sciences
May 10, 2010
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(PhysOrg.com) -- Ji-Dong Yim and Chris Shaw, scientists in Simon Fraser University's School of Interactive Arts and Technology (SIAT), are the proud parents of a robotic cell phone family that can walk, dance and express ...
Robotics
May 4, 2010
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It's well known that many women remain in abusive relationships with their male partners. A new study by researchers in Toronto and New York suggests that many who live with chronic psychological abuse still see certain positive ...
Social Sciences
Apr 12, 2010
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Almost one in three U.S. households shop on a budget -- and one in six can only afford basic necessities. So it's no wonder that 78 percent of budget shoppers -- twice as many as those who shop without a budget (37 percent) ...
Social Sciences
Mar 30, 2010
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(PhysOrg.com) -- The harder consumers try to track how much their groceries will cost, the worse they do, according to a new study co-authored by Brian Wansink in the March issue of the Journal of Marketing.
Social Sciences
Mar 2, 2010
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A proud consumer won't necessarily make the same purchase as a contented one, according to a new study in the Journal of Consumer Research.
Social Sciences
Feb 17, 2010
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(PhysOrg.com) -- Bosses who are in over their heads are more likely to bully subordinates. That's because feelings of inadequacy trigger them to lash out at those around them, according to new research from UC Berkeley and ...
Social Sciences
Oct 13, 2009
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Although past research has linked academic achievement gains to socioeconomic desegregation in schools, a new analysis reveals some hidden academic and psychological risks of integrating low-income students in schools with ...
Social Sciences
Oct 1, 2009
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Marketers have always known they must carefully choose where they place their ads, but a new study in Journal of Consumer Research shows that even the nearby content in a publication—its difficulty and design—affect consumers' ...
Social Sciences
Aug 24, 2009
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