News tagged with relationship

Even small gifts boost business

If a sales agent brings their customer a small gift, the customer is much more likely to make a purchase, a study by the university of Zurich has shown. This works particularly well when the person receiving the gift is the ...

dateOct 05, 2018 in Economics & Business
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Gratitude in buyer-seller relationships

Emotions are contagious. They are experienced by and affect the actions of both parties in buyer-seller exchanges. As a result, one emotion in particular, gratitude, elicits perceptions of an undeserved or unearned positive ...

dateSep 26, 2018 in Economics & Business
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