Direct and honest communication with surviving children who are experiencing the loss of a sibling helps the survivors cope with their loss, according to research by University of Arkansas communication professor, Lynne M. ...
Social Sciences
Sep 19, 2012
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The price a consumer will pay for a product is often significantly less than the price they will accept to sell it. According to a new study in the Journal of Consumer Research, this occurs because ownership of a product ...
Social Sciences
Aug 15, 2012
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The male response to depictions of ideal masculinity in advertising is typically negative, which has implications for advertisers and marketers targeting the increasingly fragmented consumer demographic, according to research ...
Social Sciences
Aug 1, 2012
11
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(Phys.org) -- Whether it rains or shines might actually have an impact on how journalists cover the Olympics, according to researchers at Penn State.
Social Sciences
Jul 10, 2012
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Consumers who trust their feelings are more likely to make choices based on what "feels right" even when feelings are irrelevant to their decision, according to a new study in the Journal of Consumer Research.
Social Sciences
Jun 19, 2012
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As Election Day 2012 draws nearer, the "Twitterverse" promises to light up again and again with explosions of political opinion. But which tweets are the genuinely expressed feelings of individual users and which are systematic ...
Social Sciences
May 31, 2012
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Although it is tempting to use the word "we" to make consumers feel like part of the family, people react negatively when brands overstep their boundaries, according to a new study in the Journal of Consumer Research.
Social Sciences
May 16, 2012
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(HealthDay) -- The pleasurable feeling known as "runner's high" that's triggered by aerobic exercise may have played a role in the evolution of humans' ability to run long distances, a new study suggests.
Other
May 9, 2012
5
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Just a few minutes of listening to mainstream rock music was enough to influence white college students to favor a student group catering mostly to whites over groups serving other ethnic and racial groups, a new study found.
Social Sciences
Mar 5, 2012
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A forthcoming article in the Journal of Consumer Research by Professor Michel Tuan Pham, Kravis Professor of Business, Marketing, Columbia Business School; Leonard Lee, Associate Professor, Marketing, Columbia Business School; ...
Social Sciences
Feb 24, 2012
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