Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According to a new study in the Journal of Consumer Research, consumers are drawn to prices with rounded numbers ...
Social Sciences
Jan 21, 2015
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Good news for savvy businesses: Customers who walk through your doors unhappy with another firm's service can be won back with simple gestures of goodwill.
Economics & Business
Nov 17, 2014
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Many businesses now offer customers the opportunity to make charitable donations to good causes along with their purchases, but does this really encourage the customer to buy more? According to a new study in the Journal ...
Economics & Business
Nov 11, 2014
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A study co-authored by a University of Cincinnati researcher may help African American college students fight feelings of phoniness when it comes to their academic achievements.
Social Sciences
Aug 11, 2014
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For many people, enjoying music results in noticeable physical reactions – sweaty palms or a shiver down the spine. Music can cause the release of dopamine in your body, which provides a feeling of immense pleasure and ...
Social Sciences
Jul 2, 2014
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Make the honor roll, go for the promotion, or try the tastiest entrée on the menu. In almost every facet of our culture, we are told to "go for the gold." So, why settle for "good enough" when "something better" is within ...
Social Sciences
Feb 11, 2014
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Most religions teach their followers to "Love thy neighbor"—including those of different races, nationalities or beliefs. But is religiousness really related to love of neighbors?
Social Sciences
Jan 24, 2014
151
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Spending as little as 45 minutes in a high-crime, deprived neighbourhood can have measurable effects on people's trust in others and their feelings of paranoia. In a new study, students who visited high crime neighbourhoods ...
Social Sciences
Jan 14, 2014
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For some entomologists, an apparent paradox exists: Despite choosing a career working with insects, they exhibit negative feelings toward spiders which range from mild disgust to extreme arachnophobia.
Plants & Animals
Sep 16, 2013
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Researchers at Princeton University are developing ways to use mobile phones to explore how one's environment influences one's sense of well-being.
Social Sciences
Aug 22, 2013
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