Researchers from Nanjing University, National Sun Yat-sen University, and Northwestern University published a new paper in the Journal of Marketing that shows that the spatial distance between products and consumers can affect ...
Economics & Business
Apr 23, 2021
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4
The COVID-19 pandemic has elevated consumers' focus on sustainability and willingness to pay out of their own pockets—or even take a pay cut—for a sustainable future, according to a new IBM Institute for Business Value ...
Social Sciences
Apr 22, 2021
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3
We've all seen them: political ads on television that promise doom and gloom if Candidate X is elected, and how all your problems will be solved if you choose Candidate Y. And Candidate Y, of course, approves this message.
Social Sciences
Apr 13, 2021
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4
Many consumers are willing to pay for improved environmental quality and thus non-market values of impacts of food production on e.g. water quality, carbon sequestration, biodiversity, pollution, erosion or GHG emissions ...
Environment
Apr 13, 2021
2
11
Compact logos can encourage favorable brand evaluations by signaling product safety, according to a new study by researchers at Boston College's Carroll School of Management and Indian Institute of Management Udaipur, who ...
Economics & Business
Apr 6, 2021
1
4
Researchers from Columbia University and Georgetown University published a new paper in the Journal of Marketing that examines how consumers can adopt a sustainable consumption lifestyle by purchasing durable high-end and ...
Economics & Business
Apr 6, 2021
0
9
Online marketers have seen the pattern: 95%-98% of online visitors search for something, but the search never converts into a purchase and they leave the site without buying. For marketers, this results in speculation and ...
Economics & Business
Apr 2, 2021
6
14
Researchers from University of Queensland, University of Melbourne, and Universidad Finis Terrae published a new paper in the Journal of Marketing that studies consumer resistance to a nationwide plastic bag ban implemented ...
Environment
Apr 2, 2021
0
8
A virus visible through only the most powerful microscopes and a huge container ship stuck in the Suez canal visible from space highlight how fragile the "just-in-time" global trade system can be.
Economics & Business
Mar 30, 2021
0
4
Climate labels informing us of a meat product's carbon footprint cause many people to opt for climate-friendlier alternatives. This applies to people who are curious about a product's carbon footprint, as well as to those ...
Environment
Mar 29, 2021
0
8
