Developing probiotic beverages without animal protein

Most products enriched with probiotics and protein are made with dairy products. However, consumer demand for plant protein is growing. The nutritional value of these proteins must therefore be improved to be comparable to ...

How customers react to chatbots

More and more companies are using chatbots in customer services. Due to advances in artificial intelligence and natural language processing, chatbots are often indistinguishable from humans when it comes to communication. ...

Deep discounts: The nemesis of bargain hunters

Researchers at St. Edward's University have found that frugal individuals are more likely than their spendthrift counterparts to give in to the allure of deep discounts, whether it is Tax-free weekend, Amazon Prime Day, a ...

How well do consumers understand their dairy purchases?

Consumers may have less trust in food processes that they don't understand, and animal-based foods may be subject to more uninformed scrutiny than other foods due to consumers' perception of higher risk. Dairy producers can ...

The user journey behind socially electric live event experience

Researchers from University of Bath, University of Melbourne, and King's College London published a new paper in the Journal of Marketing that explains a four-stage process that can help firms create pleasurable social atmospheres ...

Reducing plastic waste will require fundamental change in culture

Plastic waste is considered one of the biggest environmental problems of our time. IASS researchers surveyed consumers in Germany about their use of plastic packaging. Their research reveals that fundamental changes in infrastructures ...

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