One of the biggest marketing trends in the online shopping industry is personalization through curated product recommendations; however, it can change whether people buy a product they had been considering, according to new ...
Economics & Business
Aug 20, 2021
0
1
Researchers from University of Melbourne and RMIT University published a new paper in the Journal of Marketing that identifies the key challenges experienced by sharing economy consumers and explains how consumers manage ...
Social Sciences
Aug 13, 2021
0
4
Gen Z adults are interested in using apparel rental services to reduce overconsumption, according to a new study in the journal Sustainability by Washington State University researchers.
Social Sciences
Aug 11, 2021
0
179
In the 30 years since the University of Georgia's Selig Center for Economic Growth launched its Multicultural Economy report, the population of the United States has grown more racially and ethnically diverse and so has the ...
Economics & Business
Aug 11, 2021
0
9
Researchers from Vienna University of Economics and Business and Cornell University published a new paper in the Journal of Marketing that examines how marketers can cater to consumers' need to feel grounded by offering ...
Economics & Business
Aug 10, 2021
0
3
Food companies, regulators, marketers, journalists and others should use the terms "cell-based" or "cell-cultured" when labeling and talking about seafood products made from the cells of fish or shellfish, according to a ...
Other
Aug 9, 2021
0
74
Researchers from Universidad Carlos III de Madrid, HEC Montréal, and University of New South Wales, UNSW Sydney published a new paper in the Journal of Marketing that performs a meta-analysis of extant research on social ...
Social Sciences
Aug 6, 2021
0
100
Small electronics, including smartwatches and fitness trackers, aren't easily dismantled and recycled. So when a new model comes out, most users send the old devices into hazardous waste streams. To simplify small electronics ...
Materials Science
Aug 4, 2021
0
337
Researchers from The Pennsylvania State University and the University of South Carolina published a new paper in the Journal of Marketing that examines a digital marketing campaign's impact on improving low consumer recall ...
Social Sciences
Aug 3, 2021
0
5
A new study on U.S. oligopolies uses, according to its author, a "groundbreaking model" to more accurately measure competition in U.S. markets and the consequences for consumers "who are capturing a smaller slice of a shrinking ...
Economics & Business
Jul 28, 2021
0
332
