Later brand reveal in advertisements leads to better sales
When it comes to product advertisements, consumers like a bit of mystery.
Economics & Business
Dec 20, 2022
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Page 20 - News tagged with consumers
Differential response to corporate political advocacy and corporate social responsibility
Researchers from Cal Poly, Washington State University, and Claremont-McKenna Graduate School published a new Journal of Public Policy & Marketing (JPP&M) article finding that companies who engage in political advocacy experience ...
Economics & Business
Dec 19, 2022
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Happy people spend less on consumption, study suggests
Psychology and economics can contribute to a better understanding of consumer behavior. While purchasing power depends on real income and wealth, willingness stems from the consumers' confidence and expectations about national ...
Social Sciences
Dec 15, 2022
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Metallurgist explains the surprising properties of aluminum
Despite being the most abundant metal on Earth, constituting over 8% of the Earth's core mass, aluminum was only discovered in the 1820s, by Danish physicist Hans Christian Ørsted. This is partly explained because pure aluminum ...
Materials Science
Dec 2, 2022
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Holiday inventory already delivered, but rail strike would be catastrophic in other ways, expert warns
The House on Wednesday approved and sent to the Senate a measure aimed at preventing a national rail strike from crippling the U.S. economy during the holiday season.
Economics & Business
Dec 1, 2022
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Plant‑based protein, the pandemic and the agrifood supply chain
Each time Dr. Gumataw Abebe visits his local grocery store, he is pleasantly surprised to discover more plant-based protein items on the shelves. Not just for the added choice it offers consumers like him but also because ...
Economics & Business
Nov 30, 2022
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How voice technology influences what we reveal about ourselves
Researchers from University of Miami and New York University published a new Journal of Marketing article that examines how voice technology can affect what consumers reveal about themselves.
Economics & Business
Nov 30, 2022
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Adding a 'decoy option' may give extra boost to crowdfunding
Imagine walking into an ice cream shop and scanning your options. A sugar cone with one scoop is $3. A second scoop comes out to $4, but for just 50 cents more, you can get a large waffle cone with three scoops. Some people ...
Social Sciences
Nov 29, 2022
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New analysis finds pandemic didn't dampen deforestation
Despite the massive upheavals in the first year of the COVID-19 pandemic, deforestation globally proceeded more or less as expected from the trends established over the last 15 years, according to a recent study from researchers ...
Earth Sciences
Nov 28, 2022
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Aussie shoppers are no longer buying the throwaway culture
Australian consumers are rejecting the throwaway culture, instead snapping up sustainable options, according to new research from Monash University.
Social Sciences
Nov 28, 2022
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