In 2020, against the backdrop of global demonstrations against police brutality and systemic racism, several famous food brands around the world, including Aunt Jemima, Uncle Ben's, Eskimo Pie, Red Skins, Chicos, Beso de ...
Economics & Business
Feb 7, 2023
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(PhysOrg.com) -- All advertising dollars are not created equal, according to marketing research at Kansas State University.
Economics & Business
Apr 20, 2010
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If you're having a bad day, you may want to stay away from listening to commercials for Lululemon or Coca Cola. Or from any retailer or merchandise whose name bears a similarly repetitive phonetic sound.
Economics & Business
Oct 18, 2010
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It's laundry day and the only clean T-shirt sports the big logo of a brand that used to be trendy but is only embarrassing now. What can you do? Wait until the tumble dryer has finished and be too late for the date or just ...
Economics & Business
Nov 30, 2015
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13
Buying keywords of a popular competitors' brand names on search engines such as Google and Bing can backfire according to a new study in the Articles in Advance section of Marketing Science, a journal of the Institute for ...
Economics & Business
Jul 14, 2014
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Among the major tools of supermarket promotions are coupons, but understanding which types of coupons accomplish the retailer's objectives can be tricky. A field study described in an article appearing in the June 2016 issue ...
Economics & Business
Jun 1, 2016
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Brand names are often written using a combination of uppercase and lowercase letters. Others defy convention by using all lowercase, such as amazon or ebay, or all uppercase, such as IKEA.
Economics & Business
Apr 12, 2021
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6
It's well known that the vast majority of America's largest corporations use social media platforms to boost their brands, especially Twitter, Facebook, and YouTube. But the precise link between consumers, social media, and ...
Economics & Business
Sep 19, 2017
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21
Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them to rethink strategies.
Social Sciences
May 29, 2016
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15
Popular TV shows can rapidly lose much of their audience. According to a new study in the Journal of Consumer Research, the most devoted fans of popular TV shows could actually be contributing to their decline.
Social Sciences
Mar 4, 2015
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