The green car market is only inching along in the United States, hampered by high comparative costs and limited ranges on pure electric vehicles, but automakers remain confident their time will come.
Energy & Green Tech
Jan 15, 2013
34
0
New research suggests dear old Mom and Dad could be the auto industry's secret weapon.
Economics & Business
Oct 2, 2014
1
0
Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. But the sheer volume of garments being whipped up, sold and soon discarded is contributing to a global sustainability crisis.
Social Sciences
Mar 17, 2024
0
32
Researchers from University of Leeds, University of Vienna, and University of Pennsylvania published a new Journal of Marketing article that examines why consumers develop negative reactions towards acquired brands and explains ...
Economics & Business
Nov 23, 2022
0
49
Communication channels such as Facebook may be leading consumers to discuss more interesting products, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 26, 2013
0
0
What motivates people to rebel against global brands—or consumption in general? A new study in the Journal of Consumer Research examines the connection between nationalism and the anti-consumption movement in India.
Social Sciences
Jun 15, 2009
0
0
Barbie should consider expanding her medical and scientific careers into areas where women and other under-represented groups remain a minority, suggests a study published in the Christmas issue of The BMJ.
Social Sciences
Dec 18, 2023
9
132
Those social drinkers who order super-premium vodka in every martini or vodka-and-cranberry, and disdain that default "well" liquor. Are they just vodka snobs, who pay $60 for a bottle of a "tasteless" beverage that can't ...
Other
Jun 7, 2010
1
0
When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing is hard at work. But what happens when this type of advertising misses the mark? According ...
Social Sciences
Apr 15, 2014
0
0
When evaluating the performance of a brand in a certain territory, it might be more appropriate to evaluate it against its local competitors as opposed to its performance in other territories, according to research from a ...
Economics & Business
Aug 14, 2013
0
1
