Consumers are more likely to purchase a product if they have previously focused their attention on it but are less likely to purchase a product they have previously ignored, according to a new study in the Journal of Consumer ...
Social Sciences
Dec 11, 2012
0
0
A European team of researchers, including Universidad Politécnica de Madrid, has developed an open-source toolbox to assess emotions in texts, audios and videos.
Software
Oct 25, 2018
0
11
If a firm faces troubled times during a stable market, strong advertising can carry it through. But when the market is turbulent, a firm's Research and Development is more likely to help save it from bankruptcy. A new study ...
Economics & Business
Jun 19, 2015
0
34
Organizations have logos, sports teams have mascots, countries have flags and national anthems. In marketing plans and political campaigns, a good logo is considered an essential tool for building brand identity.
Social Sciences
Apr 15, 2016
0
325
Professor Gerald Gorn, Chair Professor of Marketing at the Faculty of Business of The Hong Kong Polytechnic University (PolyU); and Ms Maria Galli from the Department of Economics and Business of the Universitat Pompeu Fabra ...
Social Sciences
Mar 21, 2014
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0
Rosetta Stone, a language-learning software producer, on Friday filed a federal lawsuit against Google for infringing its trademark through Google's AdWords online advertising program.
Internet
Jul 10, 2009
0
0
Consumers are more likely to connect with brands that they believe enhance their autonomy, competence and ability to relate to others, according to a new study from the Virginia Commonwealth University School of Business ...
Economics & Business
Sep 11, 2017
0
15
Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines. Photographer Gabriele Galimberti is gaining notoriety. All this is due to a recent advertising ...
Social Sciences
Dec 5, 2022
0
3
The Super Bowl is the most watched American TV spectacle, and companies annually put forth their biggest efforts to make stunning commercials aimed at creating impressions and buzz.
Economics & Business
Jan 27, 2015
0
6
Women seek a greater variety of products and services when they are ovulating, according to a new study in the Journal of Consumer Research.
Social Sciences
Mar 31, 2015
0
23
