Amid the global pandemic, an increasing number of people turned to golf for a socially distanced outdoor activity.
Economics & Business
Aug 11, 2022
0
9
While arts and cultural organizations across the U.S. have increasingly prioritized diversifying their customer base, many struggle to know if their efforts are moving the needle.
Economics & Business
Jul 26, 2022
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8
Researchers from ESCP Business School and University of Cologne published a new paper in the Journal of Marketing that investigates the role of TV ad content in driving or mitigating viewers' zapping behavior.
Social Sciences
Jul 14, 2022
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2
Even gift cards aren't immune from America's sharp political divisions.
Social Sciences
Jun 27, 2022
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10
A team of researchers from Nanyang Technological University, Singapore (NTU Singapore) studying how the acoustic and visual composition of advertisements impact perceptions, has found that consumers associate a higher frequency ...
Economics & Business
May 23, 2022
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13
From Nike to Ben & Jerry's to Airbnb, more and more brands are taking a stand on sociopolitical issues (often called brand activism), to the point it's arguably become a component of any brand's strategy.
Social Sciences
May 4, 2022
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4
People may forgo displaying luxury brands and other signals of status when they want to convince others that they will collaborate well with a team, as people who signal their wealth and social status could be perceived as ...
Social Sciences
Apr 21, 2022
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24
Branding is everything in marketing and the public perception of a company and its products and services. If consumers engage with a brand, if they love a brand, they are likely to be repeat customers and moreover will often ...
Economics & Business
Apr 15, 2022
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2
Luxury brands represent an important part of the global economy, albeit one that is generally accessible only to a small proportion of the world population. Research into the world of digital retailing in this realm has always ...
Economics & Business
Apr 14, 2022
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2
A supermarket starts stocking hot-cross buns straight after Christmas. A cling-wrap brand shifts its serrated cutter bar from the base of the box to inside the lid. The maker of M&M's chocolates changes its marketing. Each ...
Social Sciences
Apr 12, 2022
0
9
