Especially in times of economic crisis, companies frequently lay off employees. In the short term, this can reduce costs—but what consequences does this measure have for a company's brand? A new study by researchers from ...
Economics & Business
Oct 23, 2023
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23
Research in the International Journal of Technology Enhanced Learning has investigated the phenomenon of cancel culture and homed in on the emerging problem for companies of "brand cancellation." The work sheds light on the ...
Social Sciences
Oct 16, 2023
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0
As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to choose ...
Economics & Business
Oct 12, 2023
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6
Most consumers would choose brand-name beverages over generic or store-brand beverages, according to the September 2023 Consumer Food Insights Report. The report further indicates that consumers make this choice even when ...
Economics & Business
Oct 12, 2023
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7
Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of Marketing article that investigates ...
Economics & Business
Oct 12, 2023
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1
Consumers are not always predictable when it comes to choosing products online—a concept that lies at the core of Cornell's latest research in consumer psychology.
Social Sciences
Sep 15, 2023
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80
Using data from pre- and post-hurricane purchasing of consumer-packaged goods (CPG), new research has found that while consumers may switch brands in the lead-up to a natural disaster, they will likely switch back to their ...
Social Sciences
Sep 13, 2023
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5
The average American invests US$120,000 throughout their lifetime in pursuit of love, spending significant money on romantic dinners, movie outings and thoughtful gifts, not to mention personal grooming and cosmetic products.
Social Sciences
Sep 7, 2023
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1
Nearly three-quarters of Generation Z (people born between 1996 and 2010) follow at least one influencer on social media platforms and 44% buy things based on influencers' recommendations.
Social Sciences
Sep 5, 2023
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1
New research finds brands that leverage a reputation for quality to pay employees less risk eroding profits.
Economics & Business
Aug 23, 2023
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