Researchers from University of Leeds, University of Vienna, and University of Pennsylvania published a new Journal of Marketing article that examines why consumers develop negative reactions towards acquired brands and explains ...
Economics & Business
Nov 23, 2022
0
49
Researchers from Clark University, Indiana University, and Georgia State University published a new Journal of Marketing article that assesses the impact of COVID-19-related brand advertising on social distancing behavior.
Social Sciences
Nov 9, 2022
0
16
Brand partnerships between seemingly disparate companies or organizations are all around us.
Social Sciences
Nov 7, 2022
0
1
New research in the journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the ...
Economics & Business
Oct 26, 2022
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3
A common trope in marketing and advertising is to use sex appeal in its many guises to imply that a product or service has some association with sexual pleasure. Research in the Journal for International Business and Entrepreneurship ...
Social Sciences
Oct 12, 2022
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2
Chris Taylor, director of the beverage management program in the University of Houston Conrad N. Hilton College of Global Hospitality Leadership, watched in awe as sales of White Claw skyrocketed seemingly overnight in the ...
Social Sciences
Oct 5, 2022
0
2
Researchers from Vrije Universiteit Amsterdam published a new article that examines the impact of owned social media on customer engagement and sales.
Economics & Business
Oct 5, 2022
0
27
Researchers from Georgia Institute of Technology, George Mason University, and University of North Carolina—Chapel Hill published a new paper in the Journal of Marketing that examines how six brand attributes affect how ...
Economics & Business
Sep 14, 2022
0
16
Researchers from The Wharton School of the University of Pennsylvania and the Owen Graduate School of Management at Vanderbilt University have published a new paper in the Journal of Consumer Psychology that offers fresh ...
Social Sciences
Sep 10, 2022
0
6
Your dog may like to lick your hand or face, but if you're using a chemotherapy cream that treats certain skin conditions, you should not allow it, the U.S. Food and Drug Administration advises.
Veterinary medicine
Sep 9, 2022
0
35
