Social media has become a significant branding and communication tool for companies selling products and services. With the increase in the value of social media, the value of influencers is increasing as well. In fact, influencer ...
Social Sciences
Aug 25, 2022
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21
Amid the global pandemic, an increasing number of people turned to golf for a socially distanced outdoor activity.
Economics & Business
Aug 11, 2022
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9
While arts and cultural organizations across the U.S. have increasingly prioritized diversifying their customer base, many struggle to know if their efforts are moving the needle.
Economics & Business
Jul 26, 2022
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8
Researchers from ESCP Business School and University of Cologne published a new paper in the Journal of Marketing that investigates the role of TV ad content in driving or mitigating viewers' zapping behavior.
Social Sciences
Jul 14, 2022
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2
Even gift cards aren't immune from America's sharp political divisions.
Social Sciences
Jun 27, 2022
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10
A team of researchers from Nanyang Technological University, Singapore (NTU Singapore) studying how the acoustic and visual composition of advertisements impact perceptions, has found that consumers associate a higher frequency ...
Economics & Business
May 23, 2022
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13
From Nike to Ben & Jerry's to Airbnb, more and more brands are taking a stand on sociopolitical issues (often called brand activism), to the point it's arguably become a component of any brand's strategy.
Social Sciences
May 4, 2022
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4
People may forgo displaying luxury brands and other signals of status when they want to convince others that they will collaborate well with a team, as people who signal their wealth and social status could be perceived as ...
Social Sciences
Apr 21, 2022
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24
Branding is everything in marketing and the public perception of a company and its products and services. If consumers engage with a brand, if they love a brand, they are likely to be repeat customers and moreover will often ...
Economics & Business
Apr 15, 2022
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2
Luxury brands represent an important part of the global economy, albeit one that is generally accessible only to a small proportion of the world population. Research into the world of digital retailing in this realm has always ...
Economics & Business
Apr 14, 2022
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2
