Related topics: consumers ยท journal of consumer research

Suit filed in US over Twitter feed in test case

A former blogger for a US mobile phone news site is being sued by his erstwhile employer over ownership of his Twitter feed in a social media test case for the Internet age.

Do consumers prefer brands that appear on their Facebook pages?

You are likely to identify with a brand that advertises alongside your personal information on a Facebook page (especially if you have high self-esteem), according to a new study in the Journal of Consumer Research. The same ...

RIM forced to change name of software

BlackBerry-maker Research In Motion has been forced to change the name of its new operating system from BBX after the company lost a trademark ruling.

Seeing brands as people

From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a personal face on their products. Now new research shows that thinking about brands as people can make ...

Google+ opens up to businesses, brands

Google opened its social network Google+ to businesses and brands on Monday as it seeks to expand the audience for its rival to Facebook.

Apple supplier faces pollution complaints in China

(AP) -- A Taiwan-based company that supplies metal casings for Apple's Inc.'s MacBook series of laptops says it is shutting down some operations at its factory complex in eastern China following complaints of bad odors by ...

page 39 from 40