(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.
Social Sciences
Oct 3, 2011
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(AP) -- Netflix's new double-feature is getting bad reviews on Wall Street.
Business
Sep 20, 2011
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Certain brands bring to mind particular cultures, and consumers react more positively to brand extensions when products match expectations about cultures, according to a new study in the Journal of Consumer Research. That's ...
Social Sciences
Sep 14, 2011
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Creating a family brand as successful as David and Victoria Beckham's is a matter of adhering to practices that promote a family's distinctiveness and visibility, according to a study recently published in Family Business ...
Economics & Business
Sep 7, 2011
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Consumers with close ties to a brand respond to negative information about the beloved brand as they do to personal failure – they experience it as a threat to their self-image, according to a new study by a University ...
Social Sciences
Aug 15, 2011
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Methods for distinguishing between authentic and counterfeit Scotch whisky brands have been devised by scientists at the University of Strathclyde in Glasgow.
Analytical Chemistry
Jul 25, 2011
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Consumers don't react positively to all messages of corporate social responsibility, according to a new study in the Journal of Consumer Research. The message needs to line up with consumers' mindsets and understanding of ...
Other
Jul 14, 2011
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Sony said Monday it would fully restore all PlayStation Network and Qriocity online distribution services in Japan on Wednesday, after shutting them down in April due to hacker attacks.
Business
Jul 4, 2011
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A tablet war is heating up in Asia as companies from China, South Korea and Taiwan challenge the dominance of Apple's iPad on features and price, analysts said.
Consumer & Gadgets
Jun 23, 2011
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Do those lightening fast disclaimers at the end of radio and television advertisements scare you away or simply seem like white noise required by regulatory agencies?
Social Sciences
Jun 2, 2011
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