Did you know that Nike makes a line of clothing and shoes created from recycled plastic bottles? Did you know that consumer products giant, Procter & Gamble, made eco-friendly industrial products for commercial use? Or that ...
Economics & Business
Aug 1, 2019
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4
In the modern media world, consumers are constantly bombarded with advertisements claiming that products are "luxury," "European," created with "old-world traditions and craftsmanship" and more, but how do people know if ...
Economics & Business
Jul 25, 2019
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China's e-commerce juggernaut Alibaba will allow small and medium-sized U.S. businesses to sell on Alibaba.com.
Business
Jul 23, 2019
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Even after all these years, the offer still sounds really enticing.
Internet
Jul 12, 2019
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Amazon Prime Day, when the e-commerce giant offers a Black Friday-like sale in the middle of summer, will take place on July 15 and 16, the company says.
Business
Jun 25, 2019
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1
Research at the University of York has shown that brands that "take on" their competitors in Facebook posts are more likely to get higher engagement rates.
Economics & Business
Jun 25, 2019
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The UK's Modern Slavery Act 2015 and anti-slavery commitments by major firms are having little impact on working conditions in the supply chain, and could even push exploitation into even more unregulated markets, according ...
Social Sciences
Jun 12, 2019
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1
US retail giant Amazon has moved past hi-tech titans Apple and Google to become the world's most valuable brand, a key survey showed Tuesday.
Business
Jun 11, 2019
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6
Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. published a new paper in the Journal of Marketing, which finds that in order to create viral ads, brands should arouse ...
Economics & Business
Jun 7, 2019
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4
Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which reveals the impact of product placement ...
Economics & Business
Jun 3, 2019
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