When consumers want plastic, but also worry about the planet
Would the world stop drinking Coca-Cola if it no longer came in single-use plastic bottles?
Environment
Mar 19, 2020
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Page 16 - News tagged with brand
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consumers
· journal of consumer research
Words matter when it comes to apparel for people living with disabilitie
Retailers and brands such as Kohl's, Nike, Target, Tommy Hilfiger and Zappos have recently launched adaptive apparel lines, and economists have predicted that the U.S. adaptive clothing market could grow to $54.8 billion ...
Economics & Business
Feb 6, 2020
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Branding in a hyperconnected world
Researchers from the University of Pittsburgh, Texas A&M, UNC-Chapel Hill, University of Wisconsin, and Columbia University published a new paper in the Journal of Marketing that examines the changing role and management ...
Economics & Business
Jan 29, 2020
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'Value instantiation' key to luxury brands' and social responsibility
Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows—the former with their self-enhancement values, the latter with its ethos of self-transcendence.
Economics & Business
Jan 13, 2020
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Cultural variables influence consumer demand for private-label brands
New research co-written by a University of Illinois expert in consumer behavior and global marketing explores why certain segments of consumers prefer national or global brands over their less-pricey private-label equivalents, ...
Economics & Business
Dec 16, 2019
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Flour power: How shoppers choose which bread to buy
You're standing in the bread aisle, faced with an array of loaves with a variety of claims. There's low GI, multigrain, added vitamins, unbleached, gluten free... Which one do you buy? And what is the main influence on that ...
Economics & Business
Nov 26, 2019
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When managing a company, less is more
No company has the exact same marketing strategy when it comes to managing its suite of products and brands, but a team of researchers led by Michigan State University faculty is the first to identify universal strategies ...
Economics & Business
Nov 6, 2019
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Study finds brands are resilient against 'fake news' on social media
"Fake news" stories targeting corporations may be obnoxious, but a new study finds that they likely pose little threat to well-established brands.
Economics & Business
Oct 16, 2019
1
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Why you should stop buying new clothes
The fashion industry is one of the most polluting industries in the world, producing 20% of global wastewater and 10% of global carbon emissions—and it's estimated that by 2050 this will have increased to 25%. A staggering ...
Environment
Sep 25, 2019
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Fashion brands' business practices undermining progress on ending garment worker exploitation
Top fashion companies that are pledging to end worker exploitation in their global supply chains are hampering progress through their own irresponsible sourcing practices, concludes a new report published today on working ...
Economics & Business
Sep 4, 2019
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