Back in the day, if you liked a brand, you bought and used its products, perhaps mentioning or even recommending to friends and family. Today, the ubiquity of social media means that consumers have so many additional, albeit ...
Economics & Business
Aug 4, 2020
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It's a case where the investment greatly outweighs the risk.
Economics & Business
Jul 24, 2020
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New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers and the larger brand perceptions.
Social Sciences
Jul 13, 2020
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Is six seconds long enough for an advertisement to woo a potential customer? The corporate executives who place short, "bumper ads" on the video-based social media service, Youtube, think so. Now, research published in the ...
Economics & Business
Jul 8, 2020
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SpaceX launched the military's newest, most accurate GPS satellite Tuesday after a two-month delay due to the pandemic.
Space Exploration
Jul 1, 2020
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Rezaul Islam wades through waist-high water, a sack of rice on his head salvaged from what remains of his home, a week after a cyclone savaged Bangladesh and eastern India.
Environment
May 28, 2020
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Researchers from Newcastle University London, Fordham University, and University of Minho published a new paper in the Journal of Marketing that examines how some brands create "sticky" customer journeys that keep customers ...
Economics & Business
May 27, 2020
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Can direct advertising work for leading brands in an emerging market such as India. The question is answered with respect to the marketing of honey in the International Journal of Comparative Management.
Economics & Business
May 21, 2020
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The COVID-19 crisis has hit the luxury and fashion industry hard. According to a study conducted by the Boston Consulting Group, sales in these two sectors could drop by 25% to 30% compared to 2019.
Economics & Business
May 14, 2020
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Researchers from Shanghai University of Finance and Economics and the University of Arizona published a new paper in the Journal of Marketing that examines brand name strategies when cultural products are marketed in foreign ...
Economics & Business
May 2, 2020
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