British fishermen have decided to rename two of their biggest exports as they turn to local markets to overcome some Brexit-related difficulties with shipping products abroad. What used to be known as the megrim sole and ...
Social Sciences
Feb 17, 2021
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The social media world is awash with people hawking products, services and, of course, themselves. But how much influence do the "influencer marketers" really have?
Social Sciences
Feb 17, 2021
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4
Researchers from University of Calgary, University of Montana, HEC Paris, and University of Cincinnati published a new paper in the Journal of Marketing that explores the linguistic aspects of a name that can influence brand ...
Economics & Business
Feb 17, 2021
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5
Consumer behaviour and the corporate response to a changing marketing landscape have been driven by the advent of social media over the last 15 years or so. There are pros and cons, but companies that manage their social ...
Economics & Business
Feb 8, 2021
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4
Researchers from Western University, Indiana University, and Washington State University published a new paper in the Journal of Marketing that uses the idea of psychological distance as a way to leverage qualities of existing ...
Economics & Business
Jan 28, 2021
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In Australia, New Zealand and around the world, COVID has turned luxury and semi-luxury hotels into quarantine facilities.
Economics & Business
Jan 14, 2021
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Customer loyalty programs have been around since the late 18th century, when some U.S. merchants began giving their customers copper tokens that could be redeemed for future purchases. Today, similar rewards schemes are nearly ...
Economics & Business
Nov 18, 2020
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1
Researchers from HEC Montreal and York University published a new paper in the Journal of Marketing that examines how people who attain "prestigious" posts in high-profile organizations can manage their professional brands ...
Economics & Business
Nov 11, 2020
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Memories from childhood can be the most engaging when it comes to marketing. Feelings of nostalgia or of having a shared recognition for times gone by can be strong. Work published in the International Journal of Business ...
Social Sciences
Nov 9, 2020
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3
A new analysis by North Carolina State University and Arizona State University outlines how a brand of frozen meat products took social media by storm—and what other brands can learn from the phenomenon.
Economics & Business
Oct 1, 2020
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