Researchers from University of Maryland, North Carolina State University, National Taiwan University, Oxford University, Kings College London, and Perceptronics Solutions, Inc. published a new paper in the Journal of Marketing ...
Economics & Business
May 12, 2021
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Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms in marketing contexts.
Economics & Business
May 5, 2021
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While climate change is regarded as one of the world's most pressing issues, questions remain about how quickly the globe is warming.
Earth Sciences
Apr 27, 2021
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Researchers from Nanjing University, National Sun Yat-sen University, and Northwestern University published a new paper in the Journal of Marketing that shows that the spatial distance between products and consumers can affect ...
Economics & Business
Apr 23, 2021
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Luxury brands are a prominent feature of modern society. Thorstein Veblen coined the term "conspicuous consumption" to describe how the upper classes showcased expensive goods without inherent practical benefits to demonstrate ...
Plants & Animals
Apr 21, 2021
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Companies that manufacture or sell products are often constrained by the amount of resources they can dedicate to one product. Many companies enact a strategy known as product proliferation, where one product is given many ...
Economics & Business
Apr 20, 2021
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Brand names are often written using a combination of uppercase and lowercase letters. Others defy convention by using all lowercase, such as amazon or ebay, or all uppercase, such as IKEA.
Economics & Business
Apr 12, 2021
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Compact logos can encourage favorable brand evaluations by signaling product safety, according to a new study by researchers at Boston College's Carroll School of Management and Indian Institute of Management Udaipur, who ...
Economics & Business
Apr 6, 2021
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New research shows that consumers judge 'activist brands' based on how morally competent they are perceived to be when challenging free speech.
Social Sciences
Mar 25, 2021
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An international team of researchers has developed a framework for assessing brand reputation in real time and over time, and built a tool for implementing the framework. In a proof of concept demonstration looking at leading ...
Economics & Business
Feb 18, 2021
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