Researchers from Hong Kong University of Science and Technology and University of Maryland at College Park published a new paper in the Journal of Marketing that examines product-markets from the perspective of consumers' ...
Economics & Business
Sep 9, 2021
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4
Walking past a corner bakery, you may find yourself drawn in by the fresh smell of sweets wafting from the front door. You're not alone: The knowledge that humans make decisions based on their nose has led major brands like ...
Evolution
Aug 26, 2021
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989
Today's consumers are more attuned to brands' values and willing to pay a premium to support companies that share their values, according to new research from the Bauer Leadership Center at Washington University in St. Louis ...
Social Sciences
Aug 9, 2021
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3
Cities as we know them are under attack thanks to COVID-19. Their growth, sustainability and ability to attract investment, tourism and talent are extremely vulnerable during times of crisis. In the last hundred years, cities ...
Social Sciences
Aug 9, 2021
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148
Researchers from National University of Singapore and Stanford University published a new paper in the Journal of Marketing that investigates how rural consumers in India shift their expenditures towards branded consumption ...
Economics & Business
Jul 16, 2021
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1
The expectations of some online communities can cause product endorsements by influencers to backfire, causing reputational damage to the individuals and the brands they represent, research from Lancaster University Management ...
Economics & Business
Jul 8, 2021
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3
Researchers found that counterfeit dominance decreases Anglo-American, but not Asian, consumers' quality perception and purchase intention of authentic brands, according to a team of researchers.
Economics & Business
Jul 5, 2021
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3
Pick up any product in just about any store and you're likely to find information that indicates the country of origin of the product. The U.S. Federal Trade Commission (FTC) requires this for any imported product, but not ...
Economics & Business
Jun 30, 2021
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4
Researchers from University of Texas at Dallas and Emory University published a new paper in the Journal of Marketing that examines the issue of encroachment in the hotel industry.
Economics & Business
Jun 15, 2021
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3
Ike Silver, a Ph.D. candidate in the Wharton Marketing Doctoral Program, discusses his research on customer response to companies' social impact initiatives. The key lesson for companies? Don't wait.
Social Sciences
Jun 7, 2021
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