Consumer activism poses a threat to brands using damaging ad campaigns
Major brands risk losing wealth and power if they rely on old fashioned ideas in their advertising, thanks to the 'woke' generation calling them out.
Major brands risk losing wealth and power if they rely on old fashioned ideas in their advertising, thanks to the 'woke' generation calling them out.
Social Sciences
Nov 24, 2021
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Researchers from Duke University and University of Wisconsin—lwaukee published a new paper in the Journal of Marketing that explores what happens when brands communicate positively toward their competitors.
Social Sciences
Nov 18, 2021
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Our sense of smell is an incredibly powerful target for marketing of everything from baked goods to new cars. Research published in the International Journal of Technology Transfer and Commercialisation has looked at how ...
Economics & Business
Nov 12, 2021
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Researchers from University of Cologne and Vrije Universiteit Amsterdam published a new paper in the Journal of Marketing that examines the processes and building blocks underlying brand flagship platforms.
Economics & Business
Nov 11, 2021
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With brands increasingly engaging in social change campaigns and leveraging their influence to be "purpose-led," the time has come to ask a couple of big questions: is this a viable strategy, and how skeptical should we be ...
Social Sciences
Oct 27, 2021
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Social media influencers can wield considerable power when it comes to advocating for brands and even causes specifically with the niche that is their following on a given platform. Among the various platforms, Instagram, ...
Social Sciences
Oct 22, 2021
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When it comes to a food safety crisis like an E.coli outbreak, little restaurant brands have an outsized influence.
Economics & Business
Oct 19, 2021
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Researchers from Indiana University, Georgia Institute of Technology, and Texas A&M University published a new Journal of Marketing article that examines the effect of corporate social responsibility (CSR) on consumers' ...
Economics & Business
Oct 7, 2021
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Whether they're beefing on billboards or sparring on social media, big brands are known for taking jabs at their competitors (see the famous "Get a Mac" ads or "the chicken sandwich wars").
Economics & Business
Sep 30, 2021
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Product failures can be catastrophic for companies, on occasion leading to reputational damage or financial ruin. Considerable effort has been devoted to understanding and measuring who consumers blame when a product fails. ...
Economics & Business
Sep 21, 2021
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