How Facebook ads target you
If you want to tailor a Facebook ad to a single user out of its universe of 2.2 billion, you could.
Internet
Apr 13, 2018
0
14
News tagged with advertising
Consumers who engage with trends may be less open to advertising than others
One common assumption in digital marketing is that individuals who are mindful of what's trending on social media, and propagate these trends, will be responsive to social media advertising and marketing, thus sharing branded ...
Economics & Business
Apr 4, 2018
0
7
You're the product: Facebook's business model explained
Do you prefer organic food? Did you study in Mexico? Do you like red shoes? Such bits of information about Facebook users may seem insignificant in isolation but, once harvested on a grand scale, make the internet giant ...
Internet
Mar 20, 2018
0
50
Raising transparency in the online advertising ecosystem
The online advertising business, led by companies like Google or Facebook, generated over $200 billion revenue in 2017, with an interanual growth over 15 percent. This online advertising explosion is raising serious data ...
Internet
Mar 19, 2018
0
17
Rihanna hits Snapchat over beating ad, sending shares tumbling
Rihanna on Thursday denounced Snapchat after an advertisement made light of her beating by fellow pop star Chris Brown, sending the company's share prices tumbling.
Business
Mar 16, 2018
0
15
EU firms lash out at new net privacy rules
Dozens of European media, telecom and internet firms criticised Wednesday the EU's new online privacy rules, saying they will effectively hand US tech giants even greater power over user data.
Internet
Mar 7, 2018
9
17
Judge: Ads can run in Uber, Lyft vehicles in New York City
A judge gave the green light Thursday to a Minnesota company that wants to put advertising in vehicles driven for companies like Uber and Lyft in New York City.
Business
Feb 23, 2018
0
8
Google begins blocking annoying ads on its browser
Google has begun a new effort to block annoying ads on its Chrome browser, as part of an initiative aimed at improving the online advertising ecosystem that provides the bulk of its revenues.
Internet
Feb 16, 2018
0
17
Britain's Mirror buys Express for £126.7m as sales drop
The publisher of Britain's left-wing Daily Mirror newspaper struck a £126.7 million deal on Friday to buy a series of titles including the right-wing Daily Express in a bid to stem a decline in advertising revenues and sales.
Business
Feb 9, 2018
0
11
You might be paying too much for ads on Google, Bing
Before you dish out money to bid for a top-ranked ad position on a search engine, you may want to pause and make sure it's actually going to pay off.
Economics & Business
Feb 6, 2018
0
2
