Advertising just got micro-personal – why we don't care

With all the buzz and hysteria about how consumers are being cunningly "micro-targeted" in a bid for mind control, not only by advertisers of products but also by political parties, researchers at UniSA's Ehrenberg-Bass Institute ...

New York Times to pass 4 million subscribers 'soon'

The New York Times, the most prestigious newspaper in the United States, announced Wednesday that it expects to "soon" cross the threshold of four million subscribers, even if growth is slowing.

Londoners feel ignored and not represented by adverts

75 per cent of Londoners feel that adverts should reflect the diversity of the city's population, yet fewer than one in four thinks adverts are culturally diverse, according to new research from the UCL Institute of Education.

Does negative political advertising actually work?

While many may dread campaign season because of pervasiveness of negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume.

Canada newspaper La Presse to become a non-profit

The Montreal daily La Presse, after ending its 134 year-old print edition and going digital, said on Tuesday it will become a non-profit entity reliant on donations and government support.

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