Snapchat unveils new original shows under own brand

October 10, 2018
Snapchat is launching original video programs as part of an effort to keep pace with social network rivals

The youth-focused social network Snapchat announced Wednesday it was launching a new slate of original video shows under its own brand in the latest move to spark growth.

The shows unveiled under the Snap Originals brand include a new comedy, a mystery thriller and a "docuseries" following rising stars in Laguna Beach, California.

Snapchat parent firm Snap Inc. joins internet rivals Facebook, Apple and Google-owned YouTube in developing its own original videos which may be watched on a variety of devices.

Last year, Snap announced plans to release original scripted shows under a partnership with NBCUniversal, but Wednesday's announcement establishes its own brand.

"Snap Originals will also feature new Show Portals, letting you swipe up and step inside a scene from a Show to experience it for yourself," a company statement said.

"Snap Originals will also have Lenses, Filters, and other fun ways for you to share the show experience with your friends."

Snapchat is among the most popular social networks for young smartphone users but its user growth has stalled since its publish share offering last year, as Facebook and its Instagram network began offering similar services.

The service became known for its disappearing smartphone messages but recently has stepped up efforts to broaden its user base and improve engagement with content on its Discover platform, which has short videos from its media partners in sports, entertainment and news.

The new shows include Co-Ed, a comedy from the Duplass Brothers known for their HBO programs; Class of Lies, a thriller involving college students with a true-crime podcast; and Endless Summer, a documentary series following rising stars from the creators of "Keeping Up with the Kardashians."

Explore further: Snap, NBCUniversal form original content venture

Related Stories

Snapchat parent Snap slides below IPO price

July 11, 2017

Shares of Snapchat parent Snap Inc. plunged Tuesday, slipping below the price at the time of its stock offering, after a pessimistic outlook from a Wall Street analyst on the popular messaging service.

Recommended for you

Understanding dynamic stall at high speeds

December 18, 2018

When a bird in flight lands, it performs a rapid pitch-up maneuver during the perching process to keep from overshooting the branch or telephone wire. In aerodynamics, that action produces a complex phenomenon known as dynamic ...

Pushing lithium ion batteries to the next performance level

December 13, 2018

Conventional lithium ion batteries, such as those widely used in smartphones and notebooks, have reached performance limits. Materials chemist Freddy Kleitz from the Faculty of Chemistry of the University of Vienna and international ...

Uber filed paperwork for IPO: report

December 8, 2018

Ride-share company Uber quietly filed paperwork this week for its initial public offering, the Wall Street Journal reported late Friday.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.