Snapchat upgrades 'Spectacles' after first-generation flop

Snapchat's new Spectacles with built-in cameras will be water-resistant and more expensive than the first version
Snapchat's new Spectacles with built-in cameras will be water-resistant and more expensive than the first version

Snapchat on Thursday began selling a new version of its eyewear with built-in cameras after the first version failed to catch on with users of the youth-oriented social network.

The , Spectacles 2.0 "are now more comfortable to wear with a smaller profile, and they're water resistant—so you can bring them to the beach, or your next pool party," Snapchat parent Snap Inc. said in a statement.

The sunglasses allow users to record photos, video and audio that can then be transferred to Snapchat for messages to friends.

The new glasses will sell for $150, or $20 more than the first generation.

Last year, Snap took a writeoff of some $40 million for unsold inventory of its Spectacles.

Snap said it sold 150,000 Spectacles, but some reports said it had produced hundreds of thousands that were unsold.

Snap, which reports its quarterly results next week, has been losing money since its last year.

Known for its disappearing messages popular with teens, Snapchat has expanded its mobile application to include video, news and other content from a variety of media partners.

Snapchat's share of digital advertising is small but growing.

The research firm eMarketer says the social network is expected to generate $1.36 billion in worldwide ad revenue, up more than 92 percent over last year but accounting only for a market share of just 0.5 percent.

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Spectacles at first did not succeed, but Snap will try, try again, report says

© 2018 AFP

Citation: Snapchat upgrades 'Spectacles' after first-generation flop (2018, April 26) retrieved 17 August 2019 from
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User comments

Apr 26, 2018
Tragically unfashionable.

May 05, 2018
And people still aren't going to want people wearing cameras around them because it's felt as an invasion of personal space. That isn't going to change anytime soon. It's too bad these companies can't understand that.

I agree with you, I just think they are ugly.

May 07, 2018
Get used to it. People will be wanting to record their entire lives in realtime as soon as capacity becomes available because our memories are so unreliable. Traffic cams, security cams, dash cams, body cams... People whip out their cell phones at the hint of drama, and there's no way to prevent them from recording you and posting it wherever they want.

Imagine what this will do to court proceedings and legal disputes. Video analysts will become part of police depts and legal teams.

The concept of locality will disappear as incidents can be viewed and recorded immediately anywhere on the globe.

Hoodies, full beards, sunglasses... burkas? will be de rigour.

May 07, 2018
I wonder...

"Video content analysis (also video content analytics, VCA) is the capability of automatically video to detect and determine temporal and spatial events.

"This technical capability is used in a wide range of domains including entertainment,health-care, retail, automotive, transport, home automation, flame and smoke detection, safety and security.The algorithms can be implemented as software on general purpose machines, or as hardware in specialized video processing units."

"Courage Services, a subsidiary of CENTRA Technology, is currently looking for Full-Motion Video (FMV) Analysts at multiple experience levels to serve as a member of a government-contractor team providing direct support to US government counterterrorism operations. As an FMV analyst, the individual will exploit Full Motion Video (FMV) imagery in a 24/7 intelligence fusion environment. The FMV Analyst candidate will be required to produce imagery-derived intelligence products..."


May 07, 2018
Video analyst... a lucrative career.

Everybody will soon look like anti-feh ninjas.

May 07, 2018
Ghost, maybe in the country you live in but it's not going to become popular here. The last time people tried it, quite a number of them got beat up about it. You can look it up yourself what happened! It might possibly go on in a few really 'blue' areas or maybe popular tourist areas but not in most places. I agree, many people pull out their phones and start recording at any hint of drama but many of them have also learned the hard way that people did NOT appreciate their camera skills. It won't stop people from doing it but many other people don't care for it and will express their total displeasure about it too.

May 07, 2018
Funny enough as I was responding to your post someone shot a pic of my screen as she was walking by.

Luckily I know who she is... and where she lives.


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