Crowdfunding can affect consumer product choices—especially when the products do good
When it comes to introducing new products to the market, crowdfunding has become a hugely popular way for sellers to attract customers.
When it comes to introducing new products to the market, crowdfunding has become a hugely popular way for sellers to attract customers.
Economics & Business
Dec 16, 2020
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Roland Kersten made his way down the aisle of the local supermarket, selecting different varieties of potato. This was one of the easier collection trips that a researcher in Whitehead Institute Member Jing-Ke Weng's lab ...
Ecology
Dec 04, 2020
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Biodegradable chewing-gum, a chick-pea dessert and drinks made from cocoa shells were all singled out for recognition by a food fair focused on ecology and affordability this year.
Other
Oct 21, 2020
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Many production facilities (e.g. plastic manufacturers, pharma companies, and others) use nanocatalysts that contain palladium—an expensive component that is not sustainably produced. A chemist from RUDN University found ...
Materials Science
Sep 04, 2020
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9
With the race for renewable energy sources in full swing, plants offer one of the most promising candidates for replacing crude oil. Lignocellulose in particular—biomass from non-edible plants like grass, leaves, and wood ...
Biochemistry
Aug 27, 2020
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111
Researchers from University of New South Wales, University of Southern California, and Imperial College London published a new paper in the Journal of Marketing that analyzes how varying levels of hope and anxiety about outcomes ...
Economics & Business
Aug 12, 2020
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2
In order to grow and thrive, cells need sugar. A repertoire of cellular mechanisms turn unwieldy molecules of glucose and fructose into versatile building blocks for making useful molecules such as lipids, and energy to fuel ...
Molecular & Computational biology
Jul 30, 2020
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Eating at home more and sticking with online delivery or takeout are habits likely to persist even as pandemic measures ease, according to a University of Alberta expert.
Economics & Business
Jul 02, 2020
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10
Everybody loves freebies, whether it's a tasty treat handed out at the supermarket or a month of Netflix. These campaigns are a great way to bring attention to a new product or service, and marketers use them to target new ...
Economics & Business
Jun 19, 2020
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1
A faster, more efficient way of recycling plant-based "bioplastics" has been developed by a team of scientists at the Universities of Birmingham and Bath.
Materials Science
May 21, 2020
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