Google takes on Snapchat with its own 'Stories' format

February 13, 2018
Google takes aim at Snapchat

Google launched its own "stories" format Tuesday to compete with Snapchat and Instagram with image-driven news articles aimed at mobile phone and tablet users.

Content for its "AMP stories" initially comes from outlets like CNN, The Washington Post, Conde Nast, Wired and US People magazine, and is designed to load much faster on mobile devices than conventional articles and videos.

"On , users browse lots of articles, but engage with few in-depth," said Rudy Galfi, who is heading the drive at Google.

"Images, videos and graphics help get readers' attention as quickly as possible and keep them engaged through immersive and easily consumable visual information," he added.

"AMP stories" articles fill the screen and are image and video led. Users can tap on the home screen to read further or simply swipe to the next .

Google claims the format, which it is opening up to software developers, gives "novel ways to tell immersive stories" without the "prohibitively high start-up costs, particularly for small publishers".

It was developed with major US media outlets and can also be read on a computer, although its promoters said the immersive effect is better on mobiles.

"AMP stories aim to make the production of stories as easy as possible from a technical perspective," Google said.

"The mobile web is great for distributing and sharing content, but mastering performance can be tricky," it added.

But AMP Stories give "gives great editorial freedom to content creators," it claimed.

Snapchat, Instagram and particularly Facebook have all heavily used their own stories formats for full-screen displays of content.

Google said it eventually plans to bring "AMP stories to more products across Google, and expand the ways they appear in Google Search."

Explore further: Google expands speedy news page program

Related Stories

Facebook to test news story paywalls: report

July 19, 2017

Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday.

Rupert Murdoch wants Facebook to pay for news

January 26, 2018

Media mogul Rupert Murdoch has seized the moment and weighed in as Facebook struggles to deal with the aftermath of its role in the spread of fake news that affected the U.S. presidential election: He wants Facebook to pay ...

Recommended for you

What can snakes teach us about engineering friction?

May 21, 2018

If you want to know how to make a sneaker with better traction, just ask a snake. That's the theory driving the research of Hisham Abdel-Aal, Ph.D., an associate teaching professor from Drexel University's College of Engineering ...

Flexible, highly efficient multimodal energy harvesting

May 21, 2018

A 10-fold increase in the ability to harvest mechanical and thermal energy over standard piezoelectric composites may be possible using a piezoelectric ceramic foam supported by a flexible polymer support, according to Penn ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.