Google takes on Snapchat with its own 'Stories' format

February 13, 2018
Google takes aim at Snapchat

Google launched its own "stories" format Tuesday to compete with Snapchat and Instagram with image-driven news articles aimed at mobile phone and tablet users.

Content for its "AMP stories" initially comes from outlets like CNN, The Washington Post, Conde Nast, Wired and US People magazine, and is designed to load much faster on mobile devices than conventional articles and videos.

"On , users browse lots of articles, but engage with few in-depth," said Rudy Galfi, who is heading the drive at Google.

"Images, videos and graphics help get readers' attention as quickly as possible and keep them engaged through immersive and easily consumable visual information," he added.

"AMP stories" articles fill the screen and are image and video led. Users can tap on the home screen to read further or simply swipe to the next .

Google claims the format, which it is opening up to software developers, gives "novel ways to tell immersive stories" without the "prohibitively high start-up costs, particularly for small publishers".

It was developed with major US media outlets and can also be read on a computer, although its promoters said the immersive effect is better on mobiles.

"AMP stories aim to make the production of stories as easy as possible from a technical perspective," Google said.

"The mobile web is great for distributing and sharing content, but mastering performance can be tricky," it added.

But AMP Stories give "gives great editorial freedom to content creators," it claimed.

Snapchat, Instagram and particularly Facebook have all heavily used their own stories formats for full-screen displays of content.

Google said it eventually plans to bring "AMP stories to more products across Google, and expand the ways they appear in Google Search."

Explore further: Google expands speedy news page program

Related Stories

Facebook to test news story paywalls: report

July 19, 2017

Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday.

Rupert Murdoch wants Facebook to pay for news

January 26, 2018

Media mogul Rupert Murdoch has seized the moment and weighed in as Facebook struggles to deal with the aftermath of its role in the spread of fake news that affected the U.S. presidential election: He wants Facebook to pay ...

Recommended for you

Permanent, wireless self-charging system using NIR band

October 8, 2018

As wearable devices are emerging, there are numerous studies on wireless charging systems. Here, a KAIST research team has developed a permanent, wireless self-charging platform for low-power wearable electronics by converting ...

Facebook launches AI video-calling device 'Portal'

October 8, 2018

Facebook on Monday launched a range of AI-powered video-calling devices, a strategic revolution for the social network giant which is aiming for a slice of the smart speaker market that is currently dominated by Amazon and ...

Artificial enzymes convert solar energy into hydrogen gas

October 4, 2018

In a new scientific article, researchers at Uppsala University describe how, using a completely new method, they have synthesised an artificial enzyme that functions in the metabolism of living cells. These enzymes can utilize ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.